Group members Oghenerukevwe Umukoro Mohammod Ali Kamran Yunus
Group members • Oghenerukevwe Umukoro • Mohammod Ali • Kamran Yunus • Fokrul Islam
Summary of the app • What is the app about? • How does it work? • Why is this needed? • Who is this for?
Market research Popularity of the app Station visited Catford station Not sure New cross gate station Dislike Like New cross station 0 5 10 15 Response 20 25 30 35
Business model Business processes: • • • Sign up/sign in to the application Facetime with GP Medicine prescribed by GP Makes order Selects payment options Medicine delivered to patient
REVENUE • Initial payment from the government for the development costs • Generated through deliveries 1. Delivery options • 10% extra from essential products from the pharmacy, if sold via the app • Fee-for-content • Ad-funded/ freemium
Swot analysis Strength • • Fast and Efficient Convenient Original idea No apps similar Weakness • • Opportunities • Changing the GP meeting procedure. Front facing camera crucial for face to face conversation Potential to new attacks from hackers (new challenges). Threat • • • Similar apps appearing on the market Threats of similar companies appearing. Potential to new attacks from hackers (new challenges).
Promotion • Billboard Poster
Promotion cont. • TV Advert
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