GROUP A Corporate Communication and Branding Group Facilitators

GROUP [A] Corporate Communication and Branding Group Facilitator(s) Puan Shafiana Salleh / Abdussalam Shokhawi Group Members Mohd Arifuddin Jiran Nor Azlinda Shahrul Zaman Julia Nasuredin Safiah Md Yusoff Syahiela Syazana Mohamad Saieimi Mohammad Zulfadhli Zolkaffly 2017 -2021 STRATEGIC ROAD MAP - FOCUS GROUP LEVEL

Corporate Communication and Branding Vision To successfully disseminate SALIHIN identity to the world Branding Corporate Image Mission Through Corporate Communication activities, we bring along our Corporate Image to build our Brand Identity in the industry Corporate Communic ation Highly Private & Confidential 2

Target Internal • Employees • Consultant/Advisor • Partners Stakeholder • Branding as a whole External • Customer • Prospect Clients • Suppliers • Technical Partners • Business Partners • Authorities • Public Highly Private & Confidential 3

Current Issues No Proper Structure / Framework No Policies / Procedure Not Effective Lead to slow respond Not every dept. has policy No proper reporting Does our information reach to the specific target? Highly Private & Confidential 4

SWOT Analysis STRENGTH • • • WEAKNESS We are a growing company Strong name as Bumiputera Audit Company Have good relationship with existing clients Have excellent partnership Diversified roles and skills among employees Strong leadership and leaders networking OPPORTUNITIES • • • Lack of awareness of corporate communication among stakeholders Misconception on corporate communication (middle level to below) Insufficient CC approach and activities within company Not all departments have active CC activity and policy THREAT Social Media, Mass Media (tools) Website Partnership Existing and prospect clients Relationship with government authorities Our employee unity • • • Competitors Public mindset on Bumiputera company Ignorance of public parties towards our company Highly Private & Confidential 5

Questionnaire Results Highly Private & Confidential 6

Goals and Objectives Goals Objectives 1) To deliver effective communication between SALIHIN and its stakeholders. 2) To convey SALIHIN identity and value to its stakeholders. 3) To expand increase SALIHIN brand awareness among its stakeholders. 1) To establish an improved working policy and procedures for corporate communication activities on firm level 2) To prepare a medium to distribute company’s and its business information among stakeholders 3) To nurture the “I am proud to be a SALIHIN” culture among employees 1) Developed guide for company towards corporate communication approach 2) Create awareness among employees and encourage for active participation in corporate communication to company’s stakeholders 3) Information sharing among stakeholders Highly Private & Confidential 7

Tools / Approach Establish Framework Internal Newslett er Social Media Circular Apps External Office Ambienc e Internal Events Mass Media Public Relation ship Exhibitio n Firm’s Network (I 2 AN, etc) Face-to. Face Meeting Website CSR IT Adoption / Marketing Highly Private & Confidential 8

Approach Effectiveness Analysis HIGH COST Mass Media CSR LOW EFFECTIVE NESS HIGH EFFECTIV ENESS Events / Exhibition News Letter / Circular Office ambience Brochure / Poster Website Employee LOW COST Highly Private & Confidential Firms Network 9

General Timeline Matters Period Deliverable Establishment of SOP/Framework 3 Month Period from 1 st Quarter 2017 Framework/SOP Establishment of Reporting Structure 1 Month period from 1 st Quarter 2017 Organisation structure/Initial Meeting Establishment of Corporate Communication Material – Internal and External Concurrent, beginning of 2 nd Quarter of 2017 Material delivered to customer Creating Salihin Apps 3 Month beginning of 2 nd quarter of 2017 Salihin Apps Monitoring/Reporting Monthly Basis/Quarterly Basis Monthly/quarterly report. Minute Meeting Review Half year review/year end review Report table to High level committee Highly Private & Confidential 10

Strategy and Action Plan Strategy 1) Corporate Communication Committee Objectives Supported To establish an improved working policy and procedures for corporate communication activities on firm level Deliverables Policy, procedure and reporting guideline Action Steps Form a committee for CC activities on firm level and department level Prepare policy and procedure for firm level and department level approach Ownership Timeline All 2 week PO / HODs / Department 3 months Strategy 2) Enhanced SALIHIN Web Portal Objectives Supported To prepare a medium to distribute company’s and its business information among stakeholders Details Will be presented by “IT Adoption” and “Marketing” Teams Strategy 3) Firm Culture Activities Objectives Supported To nurture the “I am proud to be a SALIHIN” culture among employees Details Will be presented by “Firm Culture” Team Highly Private & Confidential 11

Monitoring Tools and Period. Yearly Review and Reporting Quarterly Review Monthly Monitoring Survey/Interview/Respond Highly Private & Confidential Analytics 12

Proposed Key Enabler Puan Shafiana Salleh Nadia Partner Office (Muntaka/Mutalib) Department Rep Highly Private & Confidential TAF (Appointed Teacher) 13

THANK YOU Highly Private & Confidential 14