Group 4 Furni Cube Hyeok Chun Young Gyoo

Group 4. Furni. Cube™ Hyeok Chun Young. Gyoo Hwang Hooly Sim Jordan Woods

Meet Dave. • • Age: 21 Single Lower middle-class Lives in a typical bachelor apartment in Hong Kong Dave has a problem….

NOT ENOUGH SPACE.

Problem Definition. The Facts. Hong Kong • • Average living space /person in 2012: 140 sq. ft (4평) Small furnished flat: – 450 -800 sq. ft (12 - 22평) – 1 -2 bedrooms – Price: $8, 000 - $15, 000/month HKD ($1, 030 – $2, 000 USD) New York • • Average living space /person in 2012: 300 - 400 sq. ft (12평) Studio Apartment: – 400 sq. ft – One room (plus bathroom) – Price: $2000/month USD

Alternatives Detachable Walls Pros • Highly efficient • Simple to use • Aesthetically appealing Cons • Considerable skill required for installation • Expensive • Already available

Furniture in the Floor Pros • Creates space to move around • New potential for storage Cons • Would only work on the ground floor (second floor is the first floor’s ceiling; no space for storage • Could be highly detrimental in case of flooding

Solution: Furnicube™ PROTOTYPE

How It Works • Begins as a compact, lightweight cube • Unfolds into various shapes (6 in (no tiling)|12 in|24 in|48 in) • Tiles inserted between the joints to form solid surfaces • Many different types of furniture can be formed • Bed frames • Tables • Desks • Chairs • End Tables • Etc.

How It Works

How It Works • This is our basic concept. Table Bed Chair

Design & Engineering • Current idea is to use balls, located on each corner of the cube as a connected device • The cube will come in different sizes, and the connection devices will be standard and compatible with all products offered

Design & Engineering • Frame come together as free-form as possible – Create unique pieces of furniture – Designs can change the way you want them to

Design & Engineering • Frame is made of an aluminum alloy – Very high strength to weight ratio for ease of use – Very cheap material, abundant, easy to work with • Cube sizes expands exactly double its previous size (6 in/12 in/24 in/48 in) – Easy to control how big/small with various sized cubes

Design & Engineering • Tiles “snap” in place – Function is to hold the cubical frame from collapsing – Tiles come in different sizes as well to fit the cubes (6 in/12 in/24 in/48 in) • Furni. Cube designed to be easy as possible to use – Quick set up and storing – Lightweight and no heavy work

Tiling & Other Surfaces • Come in various colors and materials • Made to order available (stained glass designs, wooden etchings, signatures, etc. with a premium) • Partner with mattress companies for mattress surfaces

OUR BUSINESS MODEL.

Target Market: Dave • Age: 21 – 28 • Modest living • Inhabitants of large cities • Young millennials who are more concerned with maximizing efficiency and keeping things clean • Interested in function and design as well as saving money

Main Markets • Main Markets – New York – Hong Kong – Seoul – Tokyo – Cities with high pop. density

Philosophy of Furni. Cube • Efficient space utilization – Living spaces in metropolises getting smaller and prices going up – Furniture naturally takes up too much space • Versatility and individuality – Furniture that takes the dual function of self-expression and functionality • Quick and easy to use – Furni. Cube designed to be easy to assemble and disassemble with the least amount of time

Philosophy of Tiling • Grow as an individual; – Frames remains the same but tiles change over time as you grow your unique sense of style and income level • All about customization • Various surface price points and cheap frame allows for Furni. Cube to reach various market segments (premium surfaces and customization for higher market segments)

Pricing and Revenue Model • One type of frame; can utilize economies of scale • Sell frames even at cost – Furni. Cube is designed to need both tiles and frames, both are essential purchases • Tiles sold at a higher margin based on the tiling quality and material – This way we can take full advantage of multiple markets

Complimentary Goods • High potential for various complimentary goods – Wall mounts – Swivels (snap in) – Stands (snap in) • Use of “Furni. Cube Smart Storage” as a separate product – Essentially a storage box sectioned for different surfaces and other Furni. Cube related products – Manage tiles, frames, and complimentary goods for maximum space utilization – Comes in various sizes

Thank You.