Greg White UCSD EECS Undergrad 10 Years Sales

Greg White • • UCSD – EECS Undergrad 10 Years Sales, Sales Management, HP, Sun Co-Founder Tri. Teal Founder Kablink CEO Air-Trak Consulting; Site. Tuners, GVC, Cofio, GPSit Contact – gregory. jay. white@gmail. com

How will YOU make your mark?

How will you contribute? What impact will disruptive legal services have? How can you add the highest value? Will you be a service provider or business partner?

Rapportive • Rapportive shows you everything about your contacts right inside your inbox. • Imagine relationship management built into your email. For free. • We started Rapportive because we wanted to communicate personally with people. Lots and lots of people. It turns out we weren't the only ones: users adore Rapportive, and pump over 20 million lookups through our systems every month.

Outcome • Rapportive was launched in January 2010 by Rahul, Martin and Sam • Raised $1 M in August of 2010 from “blue chip” seed stage investors • …. . • Purchased by Linkedin for $15 M in February 2012 It’s called a “single”. Great success!

www. Cofio. com • Enterprise Data Protection services • Distribute mid-enterprise

Patents Patent applications submitted in April-2011: 11001 US – Serial No. 13/079, 206 – Data Management System With Console Module 11002 D US – Serial No. 29/388, 879 – Computer Management System 11003 US – Serial No. 13/079, 185 – Method of Managing Data With Console Module 8

Outcome – TBD! • Raised $4 Million from founders and friends • Seeking $3 Million in secondary funding • Strategic interest from Tier 1 data storage provider • Possibilities: – Venture financing – Institutional funding – Reverse IPO – Hit the wall, crash and burn

Select Deals Venture. Deal (http: //www. venturedeal. com) • Sapphire Energy - Series C 144 M + • Mogl - $10 M - Jon Carder • Take. Lessons - $6 M - Steven Cox - http: //www. stevencox. com/ • Bill. My. Parents - $5 M • Legend 3 D - $19 M Series E • Skinit - $8 M • The Honest Company - $27 M - Jessica Alba (Series A!) • Drive. Cam - $85 M – M&A funds – Pushing towards an IPO, but…. . – Check out Drive. Cam vs. Smart. Drive Patent Litigation!

Patent Litigation and Tech • Smart. Drive Files Antitrust Counterclaims for "Sham Litigation" and Trade Secrets Violations by Drive. Cam – Smart. Drive filing follows rejection of Drive. Cam patent claims by US Patent Office • Facebook Smacks Back at Yahoo With Patent Claims in Counter-Lawsuit • Samsung Hits Apple with Patent Counter Lawsuit • Any thoughts on why Google is spending $12. 5 B to acquire Motorola Mobility?

Google Inc. (GOOG) is relying on its planned $12. 5 billion purchase of Motorola Mobility Holdings Inc. to forestall patent litigation and force settlements with Apple Inc. (AAPL) and Microsoft Corp. (MSFT) over smartphone technology. Bloomberg 8/16/2011

Startup in a box How lean can you get? – http: //www. linkedin. com/ – http: //www. legalzoom. com/ – http: //www. hubspot. com/ – http: //www. kickstarter. com/ – http: //angel. co/ - “Angelist” (Search TWi. ST #244) – https: //www. elance. com – http: //aws. amazon. com Startups are 10 x Cheaper than 2000

Startup Insights • Mark Schuster - http: //www. bothsidesofthetable. com/ • Dharmesh Shah - http: //onstartups. com/ • Steve Blank - http: //steveblank. com/ • Nivi and Navel http: //venturehacks. com/ • Guy Kawasaki – http: //blog. guykawasaki. com Guy Kawasaki – http: //www. garage. com/resources/ • Tim Ferris - http: //www. fourhourworkweek. com/blog/ • Seth Godin - http: //sethgodin. typepad. com • Kaufmann Foundation – http: //www. entrepreneurship. org/ – http: //startupdigest. com/

Local Resources • Facebook – Startup Circle San Diego – San Diego Tech Founders, Lean Startup Group • CONNECT & Springboard program – http: //www. connect. org/springboard/ • Evo. Nexus - Comm. Nexus Incubator – http: //www. commnexus. org/incubator/ • San Diego Venture Group – http: //www. sdvg. org/ • MIT Enterprise Forum – http: //sandiego. mitef. org • Tech Coast Angels – http: //www. techcoastangels. com/

Startup Challenges • • • Market research Business formulation Product development Intellectual property Technology licensing Partnership development Fund raising Due diligence Tons more….

Mission Critical Core vs. Context in Startup Priorities • • • Preserving cash…. Securing and protecting intellectual property Building the team Raising funding Business model validation

Closing Thoughts Focus on mission critical value add Help the entrepreneur stretch funds Be a partner, not a service provider Rewards will come downstream Find a industry segment you are really passionate about… • Seek out advice from “grey matter” experts : ) • • • – gregory. jay. white@gmail. com

Tech News • • http: //www. xconomy. com/ http: //www. freshnews. com/ http: //techcrunch. com/ http: //mashable. com/