Greg Schulz Top Storage Trends 2008 Industry Trends

Greg Schulz Top Storage Trends 2008

Industry Trends and Perspectives: What’s Hot For 2008 Greg Schulz, Founder & Sr. Analyst -The Storage. IO Group Author “Resilient Storage Networks” (Elsevier) © Copyright 2008 Storage. IO Group All rights reserved. www. storageio. com

Industry Trends – Information Security Is more data being lost or stolen today than in the past? Lost tapes are actually on the decline, However…. . Lost Data Events Encryption Data At Rest and In-Flight, FDE & Drive Trust, Host Software and Storage Encrypt, Key Management, Secure Digital Destruction Authorization, Authentication, Identity Management Lost tapes have make good news copy however, lost or stolen PDAs, USB devices, Growing laptops and HDDs removed from retired Awareness! storage systems are a growing threat Risk. Reported along with un-reported events are on the rise! A key question is, can you or your business afford the risk of data being lost or stolen? Time © Copyright 2008 Storage. IO Group All rights reserved. www. storageio. com

Industry Trends – Compute Continuum We Are In A Consolidation Phase (Again!) Cell Phones, PDAs, Pocket PCs Desktop PCs & Laptops Mid-range & Servers Mainframes From Desktop to laptop x 86 and VMs From Proprietary to x 86 & Hypervisors & Open LPARs/VMs Distribute 1950 s Converged Phones & Computers Consolidate Open Networking Native Linux Distribute Consolidate Distribute 1960 s 1970 s 1980 s 1990 s 2000 s 2010 s Service Info(Saa. S) Software or Storage as a Service Bureau Utilities Managed Grid, Cloud, Out-source & In-source x. SPs Service Web 2. 0 Client Server Providers © Copyright 2008 Storage. IO Group All rights reserved. www. storageio. com

Industry Trends – Shifting Landscapes Common challenges and issues – Old vs. New Rules! • • • Shift from doing more with what you have, doing more with less Continued growth and shift towards unstructured data usage Emergence of data barns or bulk storage for unstructured data Unstructured data requires meta tools for management Boosting performance while improving storage utilization New data access patterns and lifestyles: – – – – Old story: Data goes idle after so many days New story: Data goes idle, then gets busy, then idle, then… New story: Commercial I/O getting bigger, HPC small meta lookups New story: Data stays put, how its accessed changes New story: NFS & CIFS, HTTP & XML access New story: Even databases using DIO & CIO on NAS New story: SMB today, F 1000, F 500, F 100 tomorrow!!! © Copyright 2008 Storage. IO Group All rights reserved. www. storageio. com

Industry Trends – Growing Green Gap Confusion leading to inactivity and missed opportunity The Green Gap Messaging Focus on green house gases (GHG) Carbon Credit Offsets Ecological sustainment Power avoidance Save money Global Limits on Generate & Transmission Rising Energy Costs and Availability Aging and expensive infrastructure Emerging Eco and ETS regulations Supply Issues Concern with available Power Energy rebates and certificates Economic sustainment Energy efficiency Cost to be green Local Growing data footprint More servers & storage Increase density, reduce cost EHS, Ro. HS, WEEE, E-Waste Demand Balancing Act See report “Analysis of EPA report to Congress” at www. storageio. com/xreports. htm © Copyright 2008 Storage. IO Group All rights reserved. www. storageio. com

Hot Storage Topic – PCFE aka “Green” E-Waste Mask EHS Or Move Ro. HS Issues HVAC Alternative Energy Boost Energy Efficiency © Copyright 2008 Storage. IO Group All rights reserved. Consolidation Reduce Data Footprint Energy Tiered Avoidance Storage www. storageio. com Best Practices and Policies / Metrics Financial Incentives and Rebates PCFE = Power, Cooling, Floor space, Environmental/EHS The Wheel Of Fortune: Economic and Ecological Sustainment

Hot Storage Topic – Cross Domain IRM IT Infrastructure Resource Management (IRM) Infrastructure Resource Management (IRM ) Functionsand and. Tools Activities Processes • Namespace and Virtualization • Measurements and Metrics • Monitoring and reporting • Modeling, analysis, planning • Resource usage and allocation • Performance and Capacity Plan • Thin Provisioning and purposing • Diagnostic and resolution • Change & configuration validation • Data protection and footprint reduction • Policy management and service levels • Facilities and asset © Copyright 2008 Storage. IO Group All rights reserved. www. storageio. com

Hot Storage Topic – Data Protection Opportunity To Re-Architect Data Protection Practices VCBs, Snapshots, Replication, Application Aware, HA vs. BC/DR LAN, MAN or WAN Web. App Email File Apps Linux Windows Linux UNIX Pre/Post VM VM Processing. Virtual Infrastructure Data Movement Over SAN or DAS Migration VTL / Disk Library (Block or File) Tape Devices Disk Storage Snapshots © Copyright 2008 Storage. IO Group All rights reserved. Backup Server Vol-A Vol-B Vol-C Vol-D www. storageio. com D 2 D, D 2 T, D 2 D 2 T, VTLs, Compress & Dedupe

Hot Storage Topic – IT Virtualization Requires Real Resources: Server, Network, Storage, Facilities Vol. CD \Shared. C 1 Email Video/Audio File Serving Billing, E-Tail. Database, DSS Messaging Vol. CC \Shared Vol 002 Vol 001 Networked Volumes & File Shares Web Email File SQL Linux VM Windows VM CAD, EDA, Spreadsheets SW Dev. PPTs, PDFs Mainframes, Open Systems Virtual Server Environment Blade Servers Storage. Switch Servers FAN, LAN, SAN, WAN, MAN Replicate Tape Rotation Vol 001 Block LUNs. Vol 002 (i. SCSI & FC) \Shared Local PIT Snapshots File Sharing (NFS & CIFS) FAN, LAN, SAN, MAN, WAN Power, Cooling, Floor-space, Environmental (PCFE) © Copyright 2008 Storage. IO Group All rights reserved. www. storageio. com

Hot Storage Topic – Tiered Storage Tier-0, 1, 2 etc: Different Categories and Price Bands Balancing Act PACE Footprint Cost PCFE Price Bands Relative Comparison Similar Capacities RAM FLASH Performance Fast HDD Service Level Price FAT HDD Power Tier-0 Tier-1 Tier-2 Enterprise Mid-Range Different Price Bands and Categories SMB SOHO See “MAID Overview” and “IPM and MAID 2. 0” reports at www. storageio. com © Copyright 2008 Storage. IO Group All rights reserved. www. storageio. com Tape & Optical Tier-3

Hot Storage Topic – Clustered Storage The Many Faces of Clustered Storage – Not Just for HPC! © Copyright 2008 Storage. IO Group All rights reserved. www. storageio. com

Hot Storage Topic – I/O Virtualization – Converged Networks, IOV and FCo. E I/O, Its Off To Virtual Work We Go… Traditional Approaches Evolving Approaches Separate Networks & Interconnects (Fibre Channel, Gb. E, IBA, Etc. ) Unified and Converged Interconnects (Virtualized FC, Gb. E, FCo. E, Etc. Physical Data Center Ethernet or IBA) © Copyright 2008 Storage. IO Group All rights reserved. www. storageio. com

Hot Storage Topics – Data Footprint Reduction Archiving, Compress (On and Off-line), De-duplication • Develop an overall data foot reduction strategy – Address on-line primary, secondary and off-line data – Combine archiving, compression and de-dupe in strategy • Archiving and pruning with data classification – Database, email, un-structured block and file – Big benefit, costly to deploy (people, hardware, software) • Compression for on-line and off-line storage – Can be applied to most any data type for some benefit – On-line real-time compression for active primary data • Single Instance Storage (SIS) & De-duplication – Initially targeted at backup and archive – Look into scaling capabilities and claims by vendors See “Business Benefits of Data Footprint Reduction” www. storageio. com © Copyright 2008 Storage. IO Group All rights reserved. www. storageio. com

Next To Final Comments Basic Premises and Themes – This is Not Rocket Science! • You Can’t Go Forward if You Can’t Go Back! • You Can’t Delete What You Have Not Preserved – Assuming your data has some value, preserve before delete • You Can’t Preserve What You Can’t Move – Automated or Manual Data Movement/Migration Tools • You Can’t Move What You Don’t Manage – Rules and Polices Needed To Manage Migration Process • You Can’t Manage What You Don’t Know About – Identify What Data, Files and Objects you have = Insight – Database vs. Unstructured data = Welcome to the new world! © Copyright 2008 Storage. IO Group All rights reserved. www. storageio. com

Closing Comments • Many approaches depending upon your issues – Do more with what you have, maximize what you have • Avoid simply moving IT problems around – Gain control of data and infrastructure management – Virtualization improves utilization, not necessarily performance • Balance futures with what works today – Leverage what works, learn about the trends • Where you can learn more: – Search. Storage and other Tech. Target venues and seminars – www. storageio. com (see portfolio for articles etc) – www. greendatastorage. com various articles and links © Copyright 2008 Storage. IO Group All rights reserved. www. storageio. com

Questions © Copyright 2008 Storage. IO Group All rights reserved. www. storageio. com

Thank You! Greg@storageio. com © Copyright 2008 Storage. IO Group All rights reserved. www. storageio. com