GREENWASHING BY SARAH ELASHRI Aim and Objectives Define

GREENWASHING BY: SARAH EL-ASHRI

Aim and Objectives • Define green washing and what makes up a green washed product • To explore the unethical nature of green washing and green aesthetics how companies manipulate the consumers to thinking their product is ‘green’

GREENWASH Pronunciation: /ˈɡriːnwɒʃ/ NOUN [MASS NOUN] Disinformation disseminated by an organization so as to present an environmentally responsible public image: while they can be useful, these sorts of standards are sometimes used quite cynically—as corporate greenwash

• Self conscious of what products they buy resulting in wanting for eco, bio and green products. • Because of popular demand of consumers companies then started to emphasize the green side using different styles of advertising and PR. • Cheaper to change the face of the company and the product.

Literature reviews • http: //sinsofgreenwashing. com/findings/theseven-sins/ • Sins of Green washing Report 2010 - Terrachoice • Greenwashing? - Ekstrand, Susie Stærk; Nilsson, Kristine Lilholt. European Food and Feed Law Review : EFFL 6. 3 (2011): 167 -173.

Observations • Clusters of green packaging on the shelf • Colour green stands out • Catches the eye of the consumer • Images and illustrations of organic forms • ‘green’ products can be easily • No indication on the display to if it

Research Findings

Conclusion • For the next part of this project I want to focus on the aesthetic or packaging of a existing product and try to eliminate the hidden trade off aspect of it and create a green design.