Greensleeves Lawn care Spring Conference 2013 Celtic Manor

Greensleeves Lawn care Spring Conference 2013 Celtic Manor Resort

Spring 2013 Conference – Agenda • • Agenda 10. 00 am 10. 30 am 10. 45 am 11. 00 am 11. 30 am 11. 40 am 12. 10 pm Arrive / Coffee Intro Marketing Update The BFA – Franchising Coffee Data Protection Compliance Pay-a-Trader • 12. 45 pm Lunch • 1. 45 pm Pest and Disease Identification Technical Lawn Care discussion Close & depart David Truby Rachael Battersby Tom Banister Caroline Keenan Murray Mc. Millan Simon Barnaby

2012 In Numbers 2011 2012 % Growth • Scarify 5018 5455 9% • Aerate 3331 2910 -13% • Seeded 1114 2028 82% • Customers 30, 906 36002 17% • Turnover £ 3. 96 M 17% £ 3. 39 M

New Customers

New Herbicide Products • Trafalgar – Replaces Praxys • Due to Label change making it unusable on lawns. • 1 application per year. • 2 litres per hectare ( 75 ml per 350 m 2 ) • Intrepid 2 – No change 2013

Knapsacks • Allman – Closed – X 15 ( Red ) No longer available. – HD 16 ( Blue ) Still available. • Future. – KS 16 Cooper Pegler

Winter Moss treatment - Feedback • Case 1 – North Yorkshire • Case 2 – South Birmingham – 40 % calls converted – 300 / 450 achieved – Average £ 20 – Total £ 2400 – Total £ 6000

Data Protection Caroline Keenan

Data Protection – Why. . ? The Data Protection Act 1998 requires that you process all personal data in accordance with 8 principles: 1. 2. 3. 4. 5. 6. 7. 8. Personal information must be fairly and lawfully processed Personal information must be processed for limited purposes Personal information must be adequate, relevant and not excessive Personal information must be accurate and up to date Personal information must not be kept for longer than necessary Personal information must be processed in line with data subject's rights Personal information must be secure Personal data must not be transferred to other countries without adequate protection

Data Protection – What. . ? What we need to do • Ensure that we take adequate measures that the data we hold about our customers is used only for the purpose it was provided and that we ensure only relevant individuals have access to this information for the purpose of going about the business of a Greensleeves franchisee, i. e. abide by the 8 principles. • Notify the Information Commissioner’s Office (ICO) as a data controller.

Data Protection – How. . ? How do we accomplish this • Head office have had a standard notification document prepared that is specific to our business. • Each franchisee needs to complete this form and submit it to the ICO along with an annual fee of £ 35. 00. • Each franchisee will then appear on the ICO register. • There is a pack here for all to take away including instructions on the form completion and where to send it etc.

Data Protection – And if not. . ? What are the implications of not complying • • • We will check the ICO register on 28 th February 2013 to make sure every franchisee has successfully registered as a data controller. If any franchisee has not registered I will be in touch to help with any problems encountered. Franchisees who are not registered are breaking the law. We break the law every time we pass details of a potential new customer to you if you are not registered. THIS IS NOT AN OPTION ACT NOW TO ENSURE WE ARE ABLE TO PROMTLY PASS DETAILS OF NEW CUSTOMER LEADS TO YOU

Thank you for your time.