Green Building DesignSustainability Initiative Green Building DesignSustainability Initiative

Green Building Design/Sustainability Initiative

Green Building Design/Sustainability Initiative 2007 - 2008 Why should the Brick Industry be concerned about Green Building Design/Sustainability? The construction industry is becoming more focused on green building, life-cycle cost and sustainability q Federal and local governments embracing energy savings for public facilities. § Regulations, guidelines and tax incentives will drive increase in sustainable design practices q Architects and design build firms using energy performance, life-cycle cost and environmental issues as part of the evaluation process q Builders beginning to use energy performance as to differentiate themselves and their communities q Completive cladding industries aggressively promoting energy and sustainable benefits q Sustainability is not well defined or understood. . . § Programs such as LEED are measurement tools, not plans or strategies. § These programs are changing and industry plans must not be tied to old metrics

Green Building Design/Sustainability and the Brick Industry q The Brick Industry needs to develop a consistent position and plan to address the opportunities and threats faced with the green building design/sustainability movement. q However, the sustainability movement itself is changing and the future of sustainability in construction is not clear q Further, the BIA as a trade association is limited in its ability to drive change for sustainability issues connected to member operations and practices q We have observed both early success and failure of building product client sustainability and green strategy programs due to the following: § Readiness of the customer to accept and adopt changes for sustainability purposes § Unforeseen financial and operational expenses/constraints in pursuit of excess goals of sustainability § Significance of marketing and proper positioning relative to competitive products q Therefore, any effort by BIA must be carefully examined, analyzed and scaled appropriately to the ever changing issue of green building design/sustainability

Green Building Design/Sustainability and the Brick Industry – 2007 Programs q “Sustainability and the Brick Industry, ” and the “Architects and Home Builders” seminar presentations q Hired Tina Subasic, P. E. , LEED A. P. to assist BIA on the green building design/sustainability initiative q BIA has representation on the U. S. Green Building Council and Green Globes standard development committee q Formed a Sustainability Task Force (Residential, Non-Residential & EH&S) q Launched Five Knowledge Capital Programs in support of our efforts in 2007 § Energy Analysis Study § EH&S Strategic Plan § Manufacturer Benchmark Surveys § “Sustainability and the Green Construction Market” – a White Paper § Residential & Non-Residential Reports q BIA has membership in NAHB’s new Green Building Standard Committee (cont’d)

Green Building Design/Sustainability and the Brick Industry – 2007 Programs (cont’d) q Education/Training § “Red is the New Green” lead article in the February 2007 issue of The Construction Specifier § New Technical Note 48, Sustainability and Brick § Brick in Architecture issue on Sustainable Brick Buildings (October) § AIA/CES presentations in Midwest/Northeast Region § Article in the Masonry Edge on sustainability § EH&S Contest winners § New tag line added to our industry-wide advertising: Clay Brick – The Most Sustainable Green Building Material Made

Green Building Design/Sustainability and the Brick Industry – 2008 Key Initiatives q Knowledge Capital § Life Cycle Cost Assessment Study (’ 08/’ 09) § NAHB Thermal Mass Efficiency Study § Local Market Share and Intelligence Reports (Residential, Non. Residential) § Emission Profile of NOx / CO 2 under the EH&S Strategic Plan § Manufacturer and Distributor Benchmarking Surveys on manufacturing properties related to sustainability § Greenwashing Study on claims of other materials q Outreach/Education § NAHB’s National Green Building Conference § U. S. Greenbuilding Council’s “Green. Build Conference” § Brick University On-line § All BIA/MNR engineers and architectural outreach staff will be LEED certified by the first quarter of 2008