Greek ICT Forum Business ICT and Telecom Management

Greek ICT Forum Business ICT and Telecom Management Καταλύτες για επιχειρηματική ανάπτυξη / Copyright-Vermerk Copyright © Siemens Enterprise Communications. Schutzvermerk Gmb. H & Co KG. All rights reserved.

Business, IT and Communications Agenda Communication for the open minded § Today’s Communications challenges § Market trends § Build value with Open Communications § The principles of Open Communications § What makes us different ICT Forum Οκτώβριος 2007 Γιάννης Γούσης Siemens Enterprise Communications

Today’s Communications Challenges The Communication Dilemma: Fragmented Communications Mobile Domain IT Domain § § § Human Middleware Premise-Based Hardware Model Expensive, Disparate Voice Networking Distributed Applications Voice Domain Increasing Mobility Essential for Business Comm. Platform with Applications Voice Network § Multiple interconnected PBXs § Meshed networks and complex routing § User licenses tied to sites § Proprietary hardware and devices ICT Forum Οκτώβριος 2007 Need to Converge IT and Comms Domains Γιάννης Γούσης Need to Modernize Business Processes and Team-Working Unacceptable Operations and Support Costs Siemens Enterprise Communications

Market Trends The changing worlds of business and communication Business Trends in Communication § Highly distributed organizations and multiple time zones § Additional remote workers due to social and environmental pressures § Virtual companies as organizations outsource non-core functions § Increasing difficulty to find and perpetuate differential advantage § Focus on Total Cost of Ownership § Continuous productivity and business process efficiency improvements § Proliferation of the Internet and IP § Multi-tiered§ convergence: Devices, SIP…… networks, and applications SOA…. . § Increasing§reliance on mobile § Reprise of§standards SIP Hosted, –managed § Service Oriented Architecture § Increasing managed service spend, outsourcing and hosting § Growth in IT ‘Consumerisation’ § Security and continuity become vital to all organizations ICT Forum Οκτώβριος 2007 Γιάννης Γούσης Siemens Enterprise Communications

Sustainable value through an Open Communications approach ‘ Vision Life. Works Open Strategy Communications Where do you want Know the future of to go? communications What are yourfor Communication choices? the open minded ICT Forum Οκτώβριος 2007 Γιάννης Γούσης ‘ Execution Open. Path How will‘ youand get Our elegant there? logical path to Open Communications Siemens Enterprise Communications

Open Communications Intuitive, mobile and synchronized communications Mobile Communications Open. Path Open Communications Voice Communications IT Communications Services Ecosystem The Seven Principles of Open Communications Business Unified Communications ICT Forum IT-based Communications Fixed Mobile Convenience Οκτώβριος 2007 Process Integration Γιάννης Γούσης Rich User Experience Business Continuity & Integrity Open Service Delivery Siemens Enterprise Communications

Unified Communications (UC) Fax Messages Email Messages Voice Messages Short Message Service From PC ICT Forum From Phone Οκτώβριος 2007 Intelligence in Communications Dialup Laptop Γιάννης Γούσης Automatic Rules Siemens Enterprise Communications 7

The Outlook. TM User Interface ICT Forum Οκτώβριος 2007 Γιάννης Γούσης Siemens Enterprise Communications

1. Unified Communications This means… The value to your organization is § Unification of all relevant business communications (voice, e-mail, video, mobile and IM) into a simple, seamless experience § Productivity gains through simplified access to information and resources, managed availability and collaboration § Presence & rules-based communication § Evolving, best of breed technology § One & done communication Our proof points § Open. Scape, the leading and most flexible unified communication suite § Unified devices & clients, including Open. Stage ICT Forum Οκτώβριος 2007 “The collaborative efforts between Microsoft and Siemens will deliver a simple and flexible path to a complete range of unified communications solutions. ” Anoop Gupta, Corporate Vice President Γιάννης Γούσης Siemens Enterprise Communications

IT based Communications: What if you were able to. . ? § Have a Data-Center Deployment Model § With a truly Open System Architecture § And a Global User Licensing Model § That is able to Integrate with your Business Applications § That Provides Smooth Migration and Investment Protection for your Current Network § And Costs You Less to Operate and Maintain ICT Forum Οκτώβριος 2007 Γιάννης Γούσης Siemens Enterprise Communications

Hi. Path 8000 Delivering Transformation Hi. Path 8000 Distributed Converged Vo. IP Traditional PBX TDM Communications IP Virtualized Open Communications IP IP SIP IP § Multiple interconnected PBX Nodes § Proprietary hardware and software § Premises-based § Users tied to sites § Meshed networks § Converged IP Network § More open / standards § Regional with remote branches § Central or site specific applications Management Nightmare ICT Forum Οκτώβριος 2007 § § § Open SIP Softswitch Data-Center Deployment Centralized Applications Carrier-class Resiliency Global User Licenses Users have rich media Management Dream Γιάννης Γούσης Siemens Enterprise Communications

Hi. Path 8000 – Support for Infrastructure, Applications, and Business Processes Business Support Processes Applications Web. Sphere Your Business Process Messaging – Xpressions SAP with Presence – Open. Scape Productivity – Com. Assistant S Contact Center – Pro. Center or Genesys Infrastructure Media Servers Hi. Path 8000 Mobile Presence Networked Hi. Path 8000 s Gateways Network Management ICT Forum SIP Phones SIP Clients Border Proxy / CAC Attendant Οκτώβριος 2007 Γιάννης Γούσης PBXs, IP PBXs Siemens Enterprise Communications

2. IT Based Communications This means… The value to your organization is § Communications as a data center-based application § Centralized design § Embracing and developing standards , including SIP and SOA § Reduced total cost of ownership § Carrier-class scalability, security & resiliency § Improved network management & control § Standards based – no vendor lock-in Our proof points § Hi. Path 8000, the leading SIP-based soft switching solution § Development of Hi. Path 2000/3000/4000 to support SIP-based applications § SOA based applications ICT Forum Οκτώβριος 2007 “Hi. Path 8000 is an example of SIP at its finest. It supports everything we tried that uses SIP, and its flexibility demonstrates what can be done when a company tries to follow the standard. ” Wayne Rash, Info. World Γιάννης Γούσης Siemens Enterprise Communications

Gateways Hi. Path 2000 Hi. Path Biz. IP Contact Center Hi. Path 3000 Meta Directory Specialized Solutions Hi. Path 4000 Hi. Path 2000 Hi. Path 3000 Hi. Path 4000 Hi. Path 5000 RG 8700 3 rd Party Hi. Path 8000 Other G / Ws Hi. Path Services and Support Real-Time IP Systems Unified Communications Common Management Systems Applications Interworking – Cor. Net IP, Q. SIG and SIPQ Hi. Path Portfolio Applications, Real-Time IP systems, Gateways and Devices Endpoints ICT Forum Οκτώβριος 2007 Γιάννης Γούσης Siemens Enterprise Communications

Hi. Path Applications Portfolio Unified Com, Contact Center, Security and Specialized Solutions Mobile Enterprise Unified Com. § Hi. Path Open. Scape § Hi. Path Xpressions § Hi. Path Mobile. Office §… Contact Center § Hi. Path Pro. Center Suite – Packaged Solutions § Customer Solutions Security § Physical, Logical § Hi. Path SIcurity Cards § Hi. Path Dir. X § ID Access Management § Open, Multi-Vendor Support § Presence-Enabled Specialized 3 rd Party Solutions § Utilize Open § Hi. Med Interfaces and Development § Hi. Path EMS Tool Cases § Hi. Path Hospitality § Hi. Path Trading §… § Process-Integrated § Preference-Based Real-Time Communications Development Platform Hi. Path 2000 ICT Forum Hi. Path 3000 Οκτώβριος 2007 Hi. Path 4000 Hi. Path 5000 Γιάννης Γούσης Hi. Path 8000 Other Competitive Systems Siemens Enterprise Communications

IT and Communications, Healthcare ICT Forum Οκτώβριος 2007 Γιάννης Γούσης Siemens Enterprise Communications

Hi. Med. . . more than just communication entertainment and billing of services infotainment care, organisation, logistic around the patient integration Of existing applications (e. g. HIS, hospital information system) ICT Forum Οκτώβριος 2007 Telephone TV / Radio Patient internet Video on Demand Intranet alarm Nurse call Smart. Card Terminal Server (Citrix, WTS) Building technology Γιάννης Γούσης Siemens Enterprise Communications

Entertainment – Internet for patients entertainment and billing of services Access and billing involving the pay machine LAN / WLAN Cockpit 15’’ Multimedia Patient’s Notebook K 800 Patient internet ICT Forum Οκτώβριος 2007 Γιάννης Γούσης Siemens Enterprise Communications

Infotainment - Intranet/Alerting/Nurse call care, organisation, logistic around the patient intranet / services alerting / nurse call Cockpit 15’’ Multimedia Nurse call integration DAKS - Alerting Medi. Set Intranet / alerting / nurse call ICT Forum Οκτώβριος 2007 Γιάννης Γούσης Siemens Enterprise Communications

Integration - Smart. Card/Citrix/building technology Integration in existing applications HIS Building technology / room control Employees / - id-card Citrix / Dir. X Access to patients file Smart Card Smart. Card / Citrix, WTS / building technology ICT Forum Οκτώβριος 2007 Γιάννης Γούσης Siemens Enterprise Communications

Hi. Med. . . more than just communication entertainment and billing of services infotainment care, organisation, logistic around the patient integration Of existing applications (e. g. HIS, hospital information system) ICT Forum Οκτώβριος 2007 Telephone TV / Radio Patient internet Video on Demand Intranet alarm Nurse call Smart. Card Terminal Server (Citrix, WTS) Building technology Γιάννης Γούσης Siemens Enterprise Communications

Analysts and industry experts recognise our ability to deliver Open Communications today Ability to Execute Gartner Magic Quadrant for Unified Communications 2006 Challengers Leaders 2006 Internet Telephony Magazine ‘ Cisco Systems Microsoft NEC Product of the Year Open. Stage Siemens IBM Mitel Networks Avaya Interactive Intelligence Nortel Alcatel Oracle Teleware AVST Ericsson Niche Players Visionaries Completeness of Vision Source: Gartner, June 2006 “Open. Scape is the most mature and open UC product in the market today” Gartner Magic Quadrant for Unified Communications 2006 ICT Forum Οκτώβριος 2007 2005 Rated “Very Good” SIP-PBX Rated #1 Info. World Γιάννης Γούσης “We found that the Hi. Path 8000 is an example of SIP at its finest. It supports everything we tried that uses SIP, and the Hi. Path 8000's flexibility demonstrates what can be done when a company really tries to follow the standard. ” – Wayne Rash, Info. World Siemens Enterprise Communications

Who is Siemens Enterprise Communications? Siemens Enterprise Communications is one of the world’s leading vendors of Open Communications solutions for enterprises of all sizes Sales (For Enterprise, FY 05/06) € 3. 337 bn Employees worldwide 15, 000 Worldwide presence ICT Forum Οκτώβριος 2007 80 countries Γιάννης Γούσης Frost & Sullivan Enterprise Telephony Market Leadership Award, 2006 Siemens Enterprise Communications

Siemens Enterprise Communications in Greece èR+D Software Development èSales & Service è 580 Employees Worldmarket activities èSiemens Tele Industry SA Hi. Path Production Factory ICT Forum Οκτώβριος 2007 Γιάννης Γούσης Siemens Enterprise Communications