Great Britain Tourism Survey November 2015 November Results

Great Britain Tourism Survey November 2015

November Results 2014 vs. 2015 In the period October to December 2014, a data collection issue resulted in the number of GBTS interviews conducted in each of these three months being lower than the expected sample for this survey. As a result, the data for October, November and December 2014 is insufficiently robust to show separate monthly results. As such, results for October, November and December 2015 cannot be directly compared with the same month in 2014. Results for these months in 2015 have instead been presented compared to 2013 data, the last time monthly data was available. This percentage change is not comparable with that presented for other months in 2015, which are compared to 2014 data. Year-to-Date data has also been presented compared to 2013, but should be used with caution. The most up-to-date Year-to-Date data for 2014 can be found in the October results, which are available on our website: https: //www. visitengland. com/biz/resources/insights-and-statistics/market-size -and-value/domestic-overnight-tourism-gbts/great-britain-tourism-survey-2015 GBTS November 2015 Published 2 nd March 2016 2

Long Term Trends by Month GB 2006 -2015 (millions) VOLUME by Month (2006 -2015) Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec VOLUME – october (2006 -2015) 10, 359 8, 247 8, 652 6, 432 2006 2007 2008 7, 086 7, 1 2009 2010 9, 088 7, 92 2011 7, 195 2012 2013 2014* 2015 *Due to a data collection issue, separate October / November / December 2014 data is not available. Please see the note at the front of this report GBTS November 2015 Published 2 nd March 2016 3

Long Term Trends, Year-to-Year England All Trips Trip Volume (millions) 94, 24 92, 85 92, 04 88, 61 86, 61 Business Trips VFR Trips Spend (£m) 95, 12 93, 16 Holiday Trips £ 17 923 £ 17 892 £ 17 456 £ 16 593 £ 15 775 £ 15 008 £ 14 852 £ 10 297 44, 73 41, 67 £ 9 107 43, 75 43, 25 42, 73 40, 89 33, 67 32, 73 32, 54 33, 67 £ 8 047 £ 9 482 £ 9 990 £ 9 957 £ 8 609 £ 3 376 £ 3 597 £ 3 550 £ 3 913 £ 3 160 Jan-Nov '15 Jan-Nov '10 £ 3 444 Jan-Nov '14* £ 3 117 £ 3 508 Jan-Nov '13 £ 3 180 £ 3 339 Jan-Nov '12 £ 3 319 13, 06 £ 2 798 Jan-Nov' 11 £ 3 201 Jan-Nov '09 14, 22 £ 3 280 Jan-Nov '08 14, 83 Jan-Nov '15 14, 66 Jan-Nov '14* 12, 60 Jan-Nov '13 13, 69 Jan-Nov '12 14, 01 Jan-Nov '10 31, 86 Jan-Nov'09 32, 52 Jan-Nov '08 32, 28 Jan-Nov '11 37, 60 *Due to a data collection issue, separate October / November / December 2014 data is not available. Please see the note at the front of this report GBTS November 2015 Published 2 nd March 2016 4

£ 16 000 £ 15 000 Apr-06 May-06 Jun-06 Jul-06 Aug-06 Sep-06 Oct-06 Nov-06 Dec-06 Jan-07 Feb-07 Mar-07 Apr-07 May-07 Jun-07 Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar-08 Apr-08 May-08 Jun-08 Jul-08 Aug-08 Sep-08 Oct-08 Nov-08 Dec-08 Jan-09 Feb-09 Mar-09 Apr-09 May-09 Jun-09 Jul-09 Aug-09 Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 90 Apr-06 May-06 Jun-06 Jul-06 Aug-06 Sep-06 Oct-06 Nov-06 Dec-06 Jan-07 Feb-07 Mar-07 Apr-07 May-07 Jun-07 Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar-08 Apr-08 May-08 Jun-08 Jul-08 Aug-08 Sep-08 Oct-08 Nov-08 Dec-08 Jan-09 Feb-09 Mar-09 Apr-09 May-09 Jun-09 Jul-09 Aug-09 Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Rolling 12 Month Trendlines England All trips and spend 110 All Trips (millions) 105 Nov-07 101, 26 £ 17 000 Nov-06 £ 15 798 Nov-07 £ 16 224 Nov-09 101, 33 100 Nov-08 £ 16 262 Nov-11 102, 01 Nov-12 103, 41 £ 20 000 Nov-12 £ 19 244 £ 18 000 Nov-13 103, 06 Nov-06 99, 77 Nov-15 101, 06 Nov-10 97, 70 95 Nov-08 95, 02 Nov-14 94, 98 £ 21 000 Spend (£BN) Nov-13 £ 19 029 Nov-15 £ 19 384 £ 19 000 Nov-11 £ 17 583 Nov-14 £ 18 145 Nov-09 £ 16 847 Nov-10 £ 16 091 GBTS November 2015 Published 2 nd March 2016 5

45 20 15 0 Apr-06 May-06 Jun-06 Jul-06 Aug-06 Sep-06 Oct-06 Nov-06 Dec-06 Jan-07 Feb-07 Mar-07 Apr-07 May-07 Jun-07 Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar-08 Apr-08 May-08 Jun-08 Jul-08 Aug-08 Sep-08 Oct-08 Nov-08 Dec-08 Jan-09 Feb-09 Mar-09 Apr-09 May-09 Jun-09 Jul-09 Aug-09 Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Rolling 12 Month Trendlines England Trips by purpose (millions) Holiday trips 50 Nov-09 46, 885 Nov-06 40, 403 40 Nov-06 40, 347 Nov-06 15, 619 Nov-07 41, 503 35 Nov-07 15, 449 Nov-10 43, 945 30 25 Nov-08 37, 435 Nov-09 37, 417 Nov-08 14, 902 Nov-09 14, 643 Nov-10 37, 34 Nov-10 13, 786 Nov-11 45, 626 Nov-11 37, 772 Nov-11 15, 51 Nov-12 45, 658 Business trips Nov-08 39, 837 Nov-12 38, 439 Nov-13 38, 736 Nov-12 15, 678 Nov-13 15, 288 VFR trips Nov-13 45, 474 Nov-14 41, 19 Nov-07 41, 725 Nov-14 37, 87 Nov-14 13, 63 GBTS November 2015 Published 2 nd March 2016 Oct-15 42, 95 Oct-15 39, 59 Oct-15 13, 89 10 5 6

£ 4 000 £ 2 000 £ 0 Apr-06 May-06 Jun-06 Jul-06 Aug-06 Sep-06 Oct-06 Nov-06 Dec-06 Jan-07 Feb-07 Mar-07 Apr-07 May-07 Jun-07 Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar-08 Apr-08 May-08 Jun-08 Jul-08 Aug-08 Sep-08 Oct-08 Nov-08 Dec-08 Jan-09 Feb-09 Mar-09 Apr-09 May-09 Jun-09 Jul-09 Aug-09 Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Rolling 12 Month Trendlines England Spend by purpose (£m) Holiday trips Nov-12 £ 10 848 £ 10 000 Nov-09 £ 9 537 Nov-06 £ 8 099 Nov-07 £ 8 556 Nov-08 £ 8 568 Nov-06 £ 3 740 Nov-07 £ 3 841 Nov-08 £ 3 790 Nov-06 £ 3 487 Nov-07 £ 3 476 Nov-08 £ 3 507 Nov-09 £ 3 572 Nov-09 £ 3 432 Nov-10 £ 3 562 Nov-10 £ 3 064 Nov-11 £ 3 735 Nov-11 £ 3 502 Business trips Nov-13 £ 10 668 Nov-11 £ 9 947 Nov-14 £ 10 042 Nov-12 £ 4 122 Nov-13 £ 4 146 Nov-12 £ 3 706 Nov-13 £ 3 688 Nov-14 £ 4 217 Nov-14 £ 3 450 GBTS November 2015 Published 2 nd March 2016 VFR trips £ 12 000 Nov-15 £ 10 596 Nov-10 £ 9 116 £ 8 000 £ 6 000 Nov-15 £ 4 513 Nov-15 £ 3 405 7

UK Outbound Travel Total volume (millions) and spend (International Passenger Survey) (£bn) 2014 2015 a a Trips Spend 61653 56893 33859 15576 16762 9417 3950 3724 2019 +6% 10109 2300 +14% November '15 36661 +8% +7% Past 3 Months +8% Year to Date % change vs 2014 GBTS November 2015 Published 2 nd March 2016 8

Appendix: Domestic Tourism England Year to date trip length, spend/night, spend/trip All Tourism Holidays Business VFR 2010 2011 2012 2013 2014* 2015 Trip Length 2. 99 2. 95 2. 96 2. 90 N/A 2. 89 3. 53 3. 47 3. 44 3. 36 N/A 3. 38 2. 25 2. 18 2. 33 2. 14 N/A 2. 18 2. 59 2. 60 2. 65 2. 66 N/A 2. 63 Spend Per Night £ 56 £ 59 £ 64 £ 65 N/A £ 67 £ 59 £ 62 £ 69 N/A £ 72 £ 99 £ 105 £ 101 £ 113 N/A £ 111 £ 38 £ 39 £ 42 £ 41 N/A £ 44 £ 222 £ 228 £ 237 £ 242 N/A £ 242 £ 98 N/A £ 116 Spend Per Trip £ 168 £ 174 £ 190 £ 188 N/A £ 194 £ 207 £ 217 £ 238 £ 233 N/A £ 100 £ 110 £ 109 *Due to a data collection issue, October / November / December 2014 data has a lower sample size than expected, and should be used with caution GBTS November 2015 Published 2 nd March 2016 9

Note about these results: The GB Tourism Survey is a survey of British residents, in which 2000 respondents are interviewed each week, making a total of 100, 000 each year. Any respondent having taken one or more overnight trips in the previous 4 week period is asked to describe the details of trips taken. Each year, data from around 17, 000 trips is collected, and this is subsequently grossed up to provide population estimates. Full details of the survey methodology can be found at: https: //www. visitengland. com/sites/default/files/260121199_gb_tourist_report_2014_-_17 th_sept_2015 v 2. pdf On an annual basis, the survey is extremely robust, with a confidence level for England data at +/- 3% at the 95% level for the number of trips and nights measured, and +/- 4% for the expenditure figure. For shorter time periods and for other subsets of the data such as region or trip purpose, the margin of error is wider – guidance on confidence intervals at national and regional level for annual and quarterly data is provided on the next page. For any questions about data interpretation, please contact VEResearch@visitengland. org No part of this publication may be reproduced for commercial purposes without the permission of Visit. England. Extracts may be quoted if the source is acknowledged. Users wishing to include results from this survey within a press release should contact Kaye Woodhouse in the Visit. England Press Office kaye. woodhouse@visitengland. org for review prior to external release. GBTS November 2015 Published 2 nd March 2016 10

GB Domestic Tourism: Confidence Limits at the 95% level TRIPS (millions) Destination: BEDNIGHTS (millions) EXPENDITURE (£ millions) Single Quarter Annual GB Total 4. 5% 2. 5% 4. 9% 3. 0% 6. 0% 3. 6% England Total 4. 8% 2. 8% 5. 4% 3. 2% 6. 7% 4. 0% East 13. 2% 7. 7% 15. 5% 9. 4% 20. 8% 11. 6% East Midlands 13. 9% 8. 3% 15. 8% 9. 4% 17. 7% 10. 6% London 14. 7% 7. 2% 17. 3% 9. 1% 22. 5% 11. 0% North East 19. 1% 11. 0% 26. 5% 14. 3% 27. 7% 20. 6% North West 10. 5% 6. 2% 13. 3% 7. 4% 13. 9% 8. 0% South East 9. 5% 5. 7% 13. 5% 7. 5% 16. 5% 9. 1% South West 8. 8% 5. 4% 9. 7% 6. 3% 11. 2% 9. 2% West Midlands 14. 2% 8. 1% 17. 1% 10. 0% 18. 9% 11. 6% Yorks & Humb 11. 7% 6. 9% 16. 4% 10. 1% 15. 5% 12. 0% Based on Quarter 4 GBTS November 2015 Published 2 nd March 2016 11