Grass Roots Intranets in a Corporate World John

Grass Roots Intranets in a Corporate World John Porcaro Cesar Menendez 10. 15. 03

Overview A Case Study What to Focus On How to Get Started Grow Across Divisions Growing Globally Integrating into the Corporate Web Tenets of a Good Intranet

A Case Study Microsoft Home and Retail Division Sales and Marketing Executives Account Managers Business Management Finance Operations Support Category Marketing Merchandising Advertising Packaging Product Marketing Events Planning Xbox Consoles, Accessories Xbox Games for Windows Office System Windows XP Pocket PC, Smart Phones Encarta, Money, Picture It! Keyboards, Mice, Networking Macintosh Apps

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It’s All Pretty Painful Lots of “Portals” Too much email Most docs in email, hard drives Collaboration mostly by email Legacy file shares (\owl, \eucu) Very little is indexed Even less is properly tagged Not enough (or too much) security

Our Team Three full time employees One full time contractor Small budget IT for development, support

Our Goals Increase Sales • Get the right info to the right people • Support marketing/sales team Increase Partner Satisfaction • Make transactions easier Decrease Costs • Save employees time • Reduce duplication of effort

Getting Started: Asking questions Interviews/Contextual Inquiry “Show me the last document you worked on” “Who was the last person you worked with on a document? ” “Tell me about the last time you spent too long searching for a document” “Draw a map of your as-is workflow”

Our Focus • Centralization • Collaboration • Worldwide • One newsletter • Support MS Product Catalog

The Solution HEDweb Retail News

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Growing Across Divisions Communicate value, especially to management KISS Scalable infrastructure Train users

Growing Globally Ask questions Provide resources, native files Focus on making information easy to find Provide visibility

IT is from Mars, Marketing is from Venus IT Marketing Communications Tools Technology SQL Server Share. Point Web Services Servers Data Centers Security Bandwidth We are John Gray Customers Partners Products Research Competition Sales Go-to-Markets ROI

Working with IT Know your customer Know the technology, capabilities, limitations Understand IT’s Goals, processes Know your customer

Tenets of a Great Intranet No email attachments No file shares Connect to people and documents Self serve (touch once) As easy, or easier than before Saves time for everyone Secure, but open Accurate information, trustworthy Timely, fresh Human voice Two-way communication Love feedback Great design, professional looking

johnpo@microsoft. com cesarm@microsoft. com