Graphic design basics What to know about Graphic

Graphic design basics What to know about Graphic designs?

Graphic design is the process of visual communication and problemsolving through the use of typography, space, image and color.

Graphic design – problem solving action Commercial & non-commercial Visual communication Visual creativity coordinated with communication, technology and business knowledge

Communication elements Typography Visual materials Animation Sound

Graphic design is rational, so every created emotion has to be motivated and based on something.

GOOD graphic design Complete in itself Original To not irritate Easy understandable Performs its function

Aspects of Graphic design Composition Colors Typography

I. Composition 1. Balance 2. Metre 3. Alignment 4. Contrast 5. White space 6. Kiss 7. The third rule

1. Balance (symmetry)

1. Balance (asymmetry)

1. Balance

1. Balance

1. Balance (round symmetry)

2. Metre

3. Alignment

4. Contrast

4. White space

5. KISS (Keep It Simple, Stupit)

6. The third rule

II. COLOR 1. Colorit 2. Psychology 3. Symbolism

III. Typography Composition of letters, words and text.

III. Typography 1. Font 2. Font style (Serif, Sans-Serif, Script, Display) 3. Font selection 4. Hieararchy of fonts 5. Text Composition

Conclusion Good graphic design has to have graphic elements which communicates the right message, have composition with harmony, corect colorit and the right font. + A perfect advertisment should have an extream consequence.