Graphic Communication National The 3 Ps Graphic Communication

Graphic Communication National The 3 P’s

Graphic Communication National Preliminary Graphics are sketches, illustrations and thumbnail layouts used at the design stages of new products, new buildings and new publications. Skills in sketching, drawing and rendering are important.

Graphic Communication National Preliminary Advantages • • • Quick to produce Good way of recording ideas/designs Produced using cheap equipment Quickly annotated to add information Quality of graphic is not as important as the clarity of the information Disadvantages • Not normally drawn to scale • Not normally dimensionally accurate

Graphic Communication National Production Drawings are drawings that include dimensions and technical detail so that products can be made and buildings constructed. Types of production drawings include; dimensioned orthographic views, exploded drawings and sectional views. They are normally always drawn to scale and to drawing standards

Graphic Communication National Production Advantages Disadvantages • Important when component parts are to be manufactured • Can show components are assembled • Easily dimensioned • Understood by all users regardless of language/nationality • Accurate and to scale • Training or knowledge is required to produce them • Drawing standards must be learned • Time-consuming to produce • Costly specialist equipment is required (computers, software, drawing boards, etc)

Graphic Communication National Promotional Graphics are documents that are used in advertising to promote a product. Promotional documents often include an illustration with text or a background. The layout is carefully planned to create visual impact and is designed to appeal to a specific target market. Examples include; posters, brochures, graphs and charts and webpages.

Graphic Communication National Promotional Advantages • Easier to understand than production drawings • Can be made to look realistic • Can be used in promotional documents or videos • Show the consumer what the product/building will look like • Can be animated to create visual appeal • Can make product look attractive in order to help sell Disadvantages • Require skill and knowledge to produce • Can give a false impression of the product • Can’t physically handle a rendered product