GRADUATION PROJECT visual communication INTRIM PRESENTATION BY NTWALI

GRADUATION PROJECT. (visual communication) INTRIM PRESENTATION. BY NTWALI MUSONI DANIEL

INTRODUCTION 1. Design Proposal 2. Design research and analysis. 3. Design concept and development. 4. Visual Outcome.

PACKAGING DESIGN.

PACKAGING DESIGN INYANGE YOGURT • Yogurt has always had a reputation as a dietary superstar. It’s been widely accepted as a healthy choice for breakfast or a snack. The fact that it’s a grab-and-go food that needs no preparation has undoubtedly boosted its popularity at a time when many people are too busy or time-challenged to fix a morning meal. • It has been over approximately 9 months now since i have not had one of INYANGE yogurts, i truly miss that taste and the feeling it gives you while taking the yogurt. So i thought to myself as the my time in my Malaysia in coming to and end i would love to work on something that would remind me of my home. Yogurt from INYANGE industries is mainly in three flavors Strawberry, Vanilla and Apricot flavors. however i will be working on 6 designs for my packaging.

• Inyange Industries is a leading food processing company in Rwanda, manufacturing a variety of products under their brand name – “Inyange”. The “Inyange” brand has been in use since 1997. In 1999 it began its operations which included processing and selling of pasteurized milk and yogurt. Later in 2001, the plant introduced Mineral Water processing and packaging.

DESIGN REFERENCES.

DESIGN CONCEPT AND DEVELOPMENT • Product: INYAGE yogurt(packaging design) Product end: Low end. Target Audience: My target audience is young children(6 -12 yrs) Primary kids. • Concept: My Packaging will have a Colorful & elegant packaging design for school children, it will help them understand the ingredients of the yogurt through simple illustrations, this will also attract their attention towards deciding what type of yogurt to buy. • Display of product: I will be displaying my product in supermarkets and school canteens(shops) so as to reach intended audience.

DESIGN DEVELOPMENT/CONCEPT

DESIGN LAYOUT

FUTURE PLAN • Make more references. • Make more sketch design for more fruits. • Start designing the packaging designing for my yogurt.