GRA 6020 Multivariate Statistics The Structural Equation Model Ulf H. Olsson Professor of Statistics
Measurement Models • Consequences of Measurement Error • Biased estimates • Does the Model fit the Data • The Chi-square test • The RMSEA approach • Detailed evaluation of the model • t. -values • Reliability • Validity Ulf H. Olsson
Cronbach’s alpha One can see from this formula that if you increase the number of items, you increase Cronbach's alpha. Additionally, if the average inter-item correlation is low, alpha will be low. As the average inter-item correlation increases, Cronbach's alpha increases as well. Ulf H. Olsson
Composite Reliability measure Ulf H. Olsson
Making Numbers Branch Loan Satisfaction Loyalty Savings Ulf H. Olsson