GPS Technology and Use in Life Safety Matt
- Slides: 39
GPS Technology and Use in Life Safety Matt Naish Contigo Systems March 31 -April 2, 2009
Agenda • GPS Background & History • End-customer Markets • How it Works • Complementary & Emerging Technologies • Real-World Successes
Who We Are Security Industry Target Market Your Central Station • 20 mm monitored households Your Sales Team & Dealers • 6 mm monitored businesses
Important Terms Location Technology Communications Technology
GPS-based Mobile Monitoring • Where are they now? Real-time mapping • Where have they been? Route logs • Are they where they should be? Zone notifications • Are they ok? Activity notifications
Why Mobile Monitoring • Security • Productivity • Vehicles • Assets • People GPS-Based Mobile Monitoring
GPS History After nearly a decade since it’s commercial introduction, GPS technology and related components are at a long-awaited inflection point.
GPS History: 1995 • Large Beacon • Externally Powered • External Antennas Long-Haul Trucking • Beacon Cost > $2, 500 • Wireless Costs > $100/month
GPS History: 2000 • Small(er) Beacon • Beacon Cost > $1, 000 • Wireless Costs > $75/month Large Service Fleets (>1, 000 vehicles)
GPS History: 2005 • Small(er) Beacon • Beacon Cost < $500 • Wireless Costs > $30/month Small Service Fleets (>5 vehicles)
GPS History: 2006 • Internal Antennas • Small Beacon • Beacon Cost < $400 • Wireless Costs > $20/month Powered Assets
GPS History: 2007 • Battery Powered • Small Beacon • Indoor Locatable Non-Powered Assets (Goods-In-Transit)
GPS History: 2009 • 2 -Way Voice / Handset Based • Panic Button • Beacon Cost < $300 Life Safety
Agenda • GPS Background & History • End-customer Markets • How it Works • Complementary & Emerging Technologies • Real-World Successes
End-Customer Markets Commercial ØVehicles (20 mm fleet vehicles) ØAssets ($30 B in annual theft losses) ØLone Workers (3. 4 m+ field service workers) ØExecutives (100, 000’s world-wide) Residential ØPets (5 m missing pets a year ) ØChildren (19 m children ages 5 -9) ØElderly (10 m elderly living alone)
Executive Protection It is estimated that kidnappings around the world have increased by 100% over the past 6 years. The use of kidnapping or extortion to gain access to industrial secrets, to make socio-political statements, or for monetary purposes, continues to rise.
Executive Protection • On Person Portable, panic button enabled • In Vehicle 68% of all attacks occur within the close proximity of the principal’s vehicle • In Suite Luggage & temporary accommodation security
Family Safety Protecting “items” of infinite value.
Lone Worker: Market Pain Companies and government entities are driven by a variety of factors to monitor their employees in the field who are considered “at-risk”. • Actual and potential corporate liability • High insurance premiums • Negative publicity • Inability to attract and retain personnel • Compliance with legislation and/or union mandates
Lone Worker: Target Markets Lone workers are employed across many industries, number in the millions, and are expected to grow steadily for the next decade. # of Workers in the U. S. Projected 10 Year Growth • Home Health Care Workers 800, 000 51% • Oil & Gas Workers 400, 000 -2% 1, 400, 000 10% 450, 000 (RE only) 11% • Mail Carriers 340, 000 1% • Delivery Personnel 27, 000 26% 3. 4 mm+ 18%+ Market • Maintenance and Repair Personnel • Real Estate Agents/ Remote Sales Agents TOTAL
Lone Worker Safety: Compliance • US: OSHA Regulations • Canada: Work Alone Legislation • UK: British Standards Institute - Lone worker protection services • Australia: “Work Cover” Duress Requirements
Agenda • GPS Background & History • End-customer Markets • How it Works • Complementary & Emerging Technologies • Real-World Successes
Central Station Alert Monitoring • Software application for administration and monitoring functions • Alert conditions enter alarm queue monitored by central station operators • Operators get immediate access to employee information, including physical description, photos and supervisor contacts
Central Station Alert Monitoring • Location aware PSAP database allows for dispatch of local emergency personnel • Location information can be accessed by recovery personnel in the field in real -time • System can log, timestamp and store alert history, actions taken and resolution for audit purposes/recordkeeping
How It Works ØPanic Alert ØGeo-Fences Ø“No Motion” Alert ØCheck-in Schedule Ø 2 -Way Voice
Agenda • GPS Background & History • End-customer Markets • How it Works • Complementary & Emerging Technologies • Real-World Successes
Complementary & Emerging Technologies • 2 -way satellite • HA-GPS - location in challenging signal environments
Important Terms Location Technology Communications Technology
Hybrid Assisted-GPS
Complementary & Emerging Technologies • 2 -way satellite • HA-GPS - location in challenging signal environments • Wi. Fi & Wi. MAX – urban location & communication technology
Emerging Location Technologies GPS Wi. MAX / LTE 802. 11
Agenda • GPS Background & History • End-customer Markets • How it Works • Complementary & Emerging Technologies • Real-World Successes
Real-World Successes
Benefits to your Business Upsell to Existing Customer Base • The more needs of your customer you are able to meet, the greater their feeling of value delivered. Increased value = increased margin. Rapidly Grow RMR • RMR is the lifeblood of your business. Life Safety services generate recurring monthly revenue which improves immediate cash flow while increasing the value of your business. Reduce Churn • Increase switching costs by becoming more integrated into customer operations
GPS Life Safety - Summary • Long awaited technology inflection point is here • Three primary markets – Executive Protection – Family Safety – Lone Worker Safety • Aligns with your existing business (RMR!)
Questions?
Contact Information Corporate Headquarters 280 Nelson Street, Suite 498 Vancouver, BC V 6 B 2 E 2 U. S. Headquarters 1223 Wilshire Blvd, Suite 524 Santa Monica, CA 90403 Matt Naish, Director of Sales 604. 683. 3106 mnaish@contigo. com www. contigo. com
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