Government of Canada Exhibitions Program FacetoFace Coast to
Government of Canada Exhibitions Program Face-to-Face – Coast to Coast Guide to Making the Most of Your On Site Exhibit Experience DRAFT Sept. 7, 2010
Introduction Exhibit Marketing is about Connecting People 2021 -09 -16 Government of Canada Exhibitions Program On Site Exhibit Training - Boothmanship 2
Our Job 2021 -09 -16 Government of Canada Exhibitions Program On Site Exhibit Training - Boothmanship 3
Our Challenge 2021 -09 -16 Government of Canada Exhibitions Program On Site Exhibit Training - Boothmanship 4
The 3 -30 -3 Formula The 3 -Second Test The 30 -Second Message The 3 -Minute Challenge Disengaging 2021 -09 -16 Government of Canada Exhibitions Program On Site Exhibit Training - Boothmanship 5
The 3 -Second Test Role of Exhibit Personnel Non-verbal Do’s Non-verbal Don’ts The WOW Factor Exhibit Appeal / Relevance 2021 -09 -16 Government of Canada Exhibitions Program On Site Exhibit Training - Boothmanship 6
The 3 -Second Test Role of Exhibit Personnel 2021 -09 -16 Government of Canada Exhibitions Program On Site Exhibit Training - Boothmanship 7
The 3 -Second Test Non-verbal Do’s Act enthusiastic and you will be enthusiastic. Dale Carnegie 2021 -09 -16 Government of Canada Exhibitions Program On Site Exhibit Training - Boothmanship 8
The 3 -Second Test Non-verbal Don’ts 2021 -09 -16 Government of Canada Exhibitions Program On Site Exhibit Training - Boothmanship 9
The 3 -Second Test The WOW Factor 2021 -09 -16 Government of Canada Exhibitions Program On Site Exhibit Training - Boothmanship 10
The 3 -Second Test Exhibit Appeal / Relevance 2021 -09 -16 Government of Canada Exhibitions Program On Site Exhibit Training - Boothmanship 11
The 3 -Second Test Exercise Do you pass the 3 -Second Test? 2021 -09 -16 Government of Canada Exhibitions Program On Site Exhibit Training - Boothmanship 12
The 30 -Second Message It’s NOT about You, it’s about the CUSTOMER 2021 -09 -16 Government of Canada Exhibitions Program On Site Exhibit Training - Boothmanship 13
The 30 -Second Message Your Goal: 2021 -09 -16 Government of Canada Exhibitions Program On Site Exhibit Training - Boothmanship 14
The 30 -Second Message Initiating Conversations with open -ended questions Succinct introduction Benefits-Oriented Message (making it personalized) 2021 -09 -16 Government of Canada Exhibitions Program On Site Exhibit Training - Boothmanship 15
The 30 -Second Message Exercise Developing a 30 -Second Message 2021 -09 -16 Government of Canada Exhibitions Program On Site Exhibit Training - Boothmanship 16
The 3 -Minute Challenge The royal road to a man's heart is to talk to him about the things he treasures most. Dale Carnegie 2021 -09 -16 Government of Canada Exhibitions Program On Site Exhibit Training - Boothmanship 17
We have two ears and one mouth for a reason… 2021 -09 -16 Government of Canada Exhibitions Program On Site Exhibit Training - Boothmanship 18
The 3 -Minute Challenge Exercise What 3 questions would you ask someone to find out: If the program or service you are promoting at the show is of interest to them? What information you could provide to meet their specific needs? 2021 -09 -16 Government of Canada Exhibitions Program On Site Exhibit Training - Boothmanship 19
Disengaging You can’t help everyone Don’t waste time…move on to the next visitor Refer visitors to other Canada Pavilion / Federal Presence booths 2021 -09 -16 Government of Canada Exhibitions Program On Site Exhibit Training - Boothmanship 20
Re-Cap – What do you see? 2021 -09 -16 Government of Canada Exhibitions Program On Site Exhibit Training - Boothmanship 21
Re-Cap – What do you see? 2021 -09 -16 Government of Canada Exhibitions Program On Site Exhibit Training - Boothmanship 22
Re-Cap – What do you see? 2021 -09 -16 Government of Canada Exhibitions Program On Site Exhibit Training - Boothmanship 23
Re-Cap – What do you see? 2021 -09 -16 Government of Canada Exhibitions Program On Site Exhibit Training - Boothmanship 24
What’s On Your Mind? 2021 -09 -16 Government of Canada Exhibitions Program On Site Exhibit Training - Boothmanship 25
Remember… People rarely succeed unless they have fun in what they are doing. Dale Carnegie Good Luck and Enjoy the Show! 2021 -09 -16 Government of Canada Exhibitions Program On Site Exhibit Training - Boothmanship 26
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