GOOGLE vs BING Hello Submitted by ABHYUDAYA SINGH

GOOGLE vs BING

Hello! Submitted by- ABHYUDAYA SINGH TAK 2016118398 SHREYANSHU BHUSHAN 2016118415 Group - 8 This is a presentation for the search engine course on comparison between Google and Bing. 2

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Index 1. A Brief History of Bing and Google 2. Bing vs Google: Competitive Rivals 3. Differences Between Bing and Google *Bing vs Google: Differences in Ranking Factors *Bing vs Google: Beyond Ranking Factors *Bing vs Google: Paid Advertising 4 4. Rounding Up

5 1. A Brief History of Bing and Google

6 ✖ Yahoo was created in 1994. It was just a database of websites back then. ✖ Next, Google was founded in 1998. Its ranking method of checking site backlinks to determine relative authority is what gave it edge over it rivals. ✖ When services such as MSN search were rebranded, Bing came into the picture in 2009. ✖ Bing was updated with index serving tech in 2011 and penalized keyword stuffing and enhanced search in 2015. ✖ Now hundreds algorithmic changes are made every year to both Bing and Google.

7 2. Google vs Bing: Competitive rivals

8 ording to data from Statistia In the Uk, ✖ Google retains 87. 5% market ✖ Yahoo has fallen to 2. 12% ✖ But Bing has seen an uplift from 6. 85 to 8. 82%. This competition drives innovation and technological progress

9 stats United States uses Bing the most with 33% total market share.

10 3. Differences between Google and Bing.

11 Google vs Bing : Differences in the ranking factors ✖ The use of 301 redirects in SEO can cause indexing issues in Google but Bing handles this like a charm. ✖ Bing Examines meta-data more closely and uses conventional methods to understand content causing lesser errors. ✖ ✖ Bing prefers official domain types(established content). Google majorly uses backlink analysis unlike Bing considers Social media interactions unlike google. Google’s crawlers have been able to understand Java. Script sections of the site unlike Bing. ✖ Google has mobile-first indexing optimization unlike Bing.

billion USD That’s the current global revenue of google unlike Bing’s which has around 8 billion USD 12

13 Google vs Bing : Beyond ranking factors ✖ Google has additional SERP features such as AMP to serve mobile users. ✖ During the local search google focuses on user’s immediate vicinity unlike Bing which shows a wider picture. ✖ Google maps provide addition info to the user like the fastest routes, traffic info etc. unlike Bing maps. ✖ Voice search: Cortana has better speech recognition but less accurate understanding of the content when compared to google assistant.

14 Place your screenshot here Reduction of Google's near me searches due to Google’s location tracking improvement.

15 Search Research During the maps usability research it was found that google maps showed more estimated time than Bing maps.

16 Google vs Bing : Paid Advertising ✖ The cost per click on individual keywords is lower with Microsoft advertising than with google ads. ✖ Microsoft’s targeting options are less advanced than Google’s. ✖ Microsoft has exclusive Linked. In targeting function which Google does not have. ✖ Both PPC (Google and Microsoft) are great and provide some excusive usability.

17 4. Rounding UP.

18 Google vs Bing : Final Verdict ✖ Both Google and Bing are competing every day in each and every aspect to provide the users with the best results in their own way. ✖ Both have their downsides and their exclusivities. ✖ It’s on the user use them and decide what suits their requirement and work flow.

19 References • • • https: //en. wikipedia. org/wiki/Bing_(search_engine) • https: //lifehacker. com/search-engine-showdown-google-vs-bing 1739263052 • • • https: //www. britannica. com/topic/Bing-search-engine https: //searchengineland. com/meet-bing-microsofts-new-searchengine-20093 https: //en. wikipedia. org/wiki/Google_Search https: //searchengineland. com/guide/google-searching-search-engines https: //www. towermarketing. net/blog/google-best-search-engine/

20 Thanks! You can mail us at: abhyudaya. tak@btech. christuniversity. in shreyanshu. bhushan@btech. christuniversity. in