Google Nexus One Competitive Analysis Ankan Jain James
- Slides: 71
Google Nexus One – Competitive Analysis Ankan Jain James Wade Peter You Satya Dash
Key Competitors
Motorola Droid
Palm Pre
Blackberry
Emerging Competitors
LG
Samsung
Nokia
And No#1 brand is …
i. Phone
i. Phone brand is incomplete without its founder.
i. Phone
Carriers
Top 4
Phone Features
i. Phone
Blackberry
Droid
Palm Pre
What makes i. Phone different?
140, 000 apps and counting
Distribution
Retail Stores
Retail Stores Web Site - Walmart. com
Online Retailers - Amazon. com
Only Mobile Phone Retailer - Wirefly. com
Carrier Web Site
Carrier Retail Store
Manufacturer Web Site – Blackberry. com
Manufacturer Retail Store – Apple
Used Phones Market– e. Bay. com
Price Comparison Sites– Shopping. com
Pricing
Who wants to pay for the phones?
How about 0. 01 cents?
Unlocked Phones – Pay full price
i. Phone – monopoly
Carrier Promotion
Retailer Promotion
Advertisement
Punch line
Carrier Advertisement
Carrier Advertisement
Carrier Advertisement
Carrier Advertisement
Carrier Advertisement
Retailer Promotion
Print Advertisement – Wall Street Journal
Editorial Reviews
Online Videos – Youtube. com
Search Engine Results – Google. com Free Search Paid Search
PR Smart Phone + Social Media (Twitter)
Smartest & Dumbest Techniques
Smart – Free Publicity
Smart – Differentiated i. Phone (At the time)
Smart – It’s all about apps. So focus on apps.
Smart – Specific and targeted
Smart – Precise
Not-so-smart – Which one should I buy? Retail Store Display
Not-so-smart – Why Palm?
Not-so-smart – Is it Palm or i. Phone advertisement?
Not-so-smart – Is it a phone advertisement?
Not-so-smart – So why i. Phone?
Not-so-smart – So why only Palm?
Not-so-smart – Can you even see it?
Not-so-smart – Is it a Blackberry ad?
Not-so-smart – Shoe or Blackberry ad?
Not-so-smart – Nice colors. So why Blackberry?
Online Commercials
Our Online Commercials Collection Nexus One's Competition https: //sites. google. com/site/nexusonescompetition