Google Nexus One Competitive Analysis Ankan Jain James

Google Nexus One – Competitive Analysis Ankan Jain James Wade Peter You Satya Dash

Key Competitors

Motorola Droid

Palm Pre

Blackberry

Emerging Competitors

LG

Samsung

Nokia

And No#1 brand is …

i. Phone

i. Phone brand is incomplete without its founder.

i. Phone

Carriers

Top 4

Phone Features

i. Phone

Blackberry

Droid

Palm Pre

What makes i. Phone different?

140, 000 apps and counting

Distribution

Retail Stores

Retail Stores Web Site - Walmart. com

Online Retailers - Amazon. com

Only Mobile Phone Retailer - Wirefly. com

Carrier Web Site

Carrier Retail Store

Manufacturer Web Site – Blackberry. com

Manufacturer Retail Store – Apple

Used Phones Market– e. Bay. com

Price Comparison Sites– Shopping. com

Pricing

Who wants to pay for the phones?

How about 0. 01 cents?

Unlocked Phones – Pay full price

i. Phone – monopoly

Carrier Promotion

Retailer Promotion

Advertisement

Punch line

Carrier Advertisement

Carrier Advertisement

Carrier Advertisement

Carrier Advertisement

Carrier Advertisement

Retailer Promotion

Print Advertisement – Wall Street Journal

Editorial Reviews

Online Videos – Youtube. com

Search Engine Results – Google. com Free Search Paid Search

PR Smart Phone + Social Media (Twitter)

Smartest & Dumbest Techniques

Smart – Free Publicity

Smart – Differentiated i. Phone (At the time)

Smart – It’s all about apps. So focus on apps.

Smart – Specific and targeted

Smart – Precise

Not-so-smart – Which one should I buy? Retail Store Display

Not-so-smart – Why Palm?

Not-so-smart – Is it Palm or i. Phone advertisement?

Not-so-smart – Is it a phone advertisement?

Not-so-smart – So why i. Phone?

Not-so-smart – So why only Palm?

Not-so-smart – Can you even see it?

Not-so-smart – Is it a Blackberry ad?

Not-so-smart – Shoe or Blackberry ad?

Not-so-smart – Nice colors. So why Blackberry?

Online Commercials

Our Online Commercials Collection Nexus One's Competition https: //sites. google. com/site/nexusonescompetition