Google Glass Question 1 Google glass is particularly

Google Glass

Question 1 Google glass is particularly suitable for the youngsters.

Over 80% are young Target group people 1: Backpackers Source: http: //thaholiday. com/backpacker-stats/

Target group 1: Backpackers • Replace tour guides • Instant access to information on different sights and views • Instant and accurate access to flight and transportation information • Easy to carry around and wear • Easy to share

Target group 2: Extreme sports • Average for wall climbing, BMX bicycling and mountain/rock climbing are: 20. 2 yrs/ 24 yrs/ 22. 7 yrs old, respectively. • Able to record and shoot photos in places hard to reach or in perspectives that are otherwise impossible with conventional cameras. • Easy to share Source: http: //www. momsteam. com/sports/snowboarding/extreme-sports-ranking-high-in-popularity

Target group 3: Students • Multiple colors of frame to choose from, allowing a flexible choice in style. • Can be used as a teaching equipment in various situations regardless of the environment: 1. Fieldtrips 2. Distance education 3. Live interactions

References • http: //thaholiday. com/backpacker-stats/ • http: //www. momsteam. com/sports/snowboa rding/extreme-sports-ranking-high-inpopularity • http: //www. google. com/glass/start/what-itdoes/

Q 2. Hedonic or Utilitarian?

Utilitarian? • Copyright, Privacy right (conference, class, concert, cinema, theater, casino) • Potentially high risk entertainment (bungee jumping, roller coaster in amusement park, football, basketball…) • Worse battery life durability (decrease 8% every 10 min)

Hedonic • Cooperate with Ray-Ban to design sun glasses with new type of glass, such as different color of glasses and glass frames. • Static activities (climbing, bicycling)

Reference • http: //www. cool 3 c. com/article/65572 • http: //www. bqjournal. com/google-glassreviewed-dcurt-is