Google Alex Herta Group 1 to use the

Google Alex Herta Group 1 : to use the Google search engine to obtain information about (as a person) on the World Wide Web

Fast Facts • • Founded by Larry Page and Sergey Brin Located in Mountain View, California 10, 674 full-time employees Named #1 place to work in January 2007 by Fortune Magazine • The verb “google” was added to the Webster and Oxford English Dictionaries

History • Started as a research project between Sergey Brin and Larry Page, two Stanford University Ph. D students • They thought that a search engine that analyzed the relationship between websites would find better results than existing search engines • Existing search engines simply listed web pages in order of how many times that particular page used the keyword that was searched • Their search engine was called “Back. Rub”

History • Google was officially incorporated on September 7, 1998 out of a friend’s garage • They gained a total initial investment of nearly 1 million dollars collected from friends, family, acquaintances, and a $100, 000 check from Andy Bechtolsheim • After moving Google a couple times, in 1999, they settled into their current home in Mountain View, California. Known as the Googleplex.

Revenue • Advertising • Sell advertisements based on keywords • Sold based on a combination of price bids and clickthroughs • Companies bid for their advertisement to be associated with a keyword • They pay Google based on how many times their advertisement was clicked • Bidding starts at $. 05 per click

Revenue • Advertising • Goto. com (later acquired by Yahoo! and known as Yahoo! Search Marketing) pioneered this advertising model • Many of Google’s competition failed compared to Google at selling advertisement

Purchases • Pyra Labs – creator of Blogger • Upstartle – responsible for Writely • You. Tube – online videos

Partnerships • • NASA Sun Microsystems Time Warner’s America Online News Corp. ’s Fox Interactive Media

Applications • • Image Search Google News Froogle Google Maps Gmail Google Earth Google Video Google Labs

Running Google • Many server farms • Each composed of thousands of low-cost computers running stripped-down versions of Linux • Google does not give out specifics on how their process works • Estimated more than 450, 000 servers around the world

Now • Most often used search engine • Hold 54% of the market share • They receive around one billion search inquiries per day • Starting to try radio • Experimenting with selling advertisements from its advertisers to print publications

Working for Google • • Relaxed setting Corporate Philosophy based on casual principles Non-discriminatory hiring policy – ability over experience By industry standards, many feel Google has low salaries, but it is compensated with stock • Brin and Page base salary of $1. 00

Googleplex • • • Piano Lava lamps Massages Hair salon Dogs allowed Video games Multiple lounges Gourmet meals Workout room Ping pong Snack rooms

Resources • http: //www. time. com/time/photoessays/20 06/inside_google/ • http: //en. wikipedia. org/wiki/Google • http: //www. google. com/intl/en/options/ • http: //www. google. com/corporate/history. ht ml