Good PDA or Good PR assessing PDA activity

Good PDA or Good PR? - assessing PDA activity in the academic library Briony Heyhoe-Pullar – University of Huddersfield Steve Sharp – University of Leeds

Background to PDA at Huddersfield Between April 2010 to April 2014, various PDA suppliers have been used Supplier Dawson 2010 Dawson 2011 Dawson 2012 Coutts Ebrary EBL Total No. of titles bought 111 45 131 454 57 637 1279 No. of titles imported 4921 2559 53, 738 132, 914 61, 218

Why EBL? PDA with EBL ran from 7 th February to 13 th April 2014 Advantages of EBL include: • Existing Proquest customer so activation of MARC records is easier and quicker • Like EBL model which includes a free of charge 5 min browse period with unlimited page turns • Library decides on the number of STLs to trigger a purchase • Library can access spend reports and see which titles have been purchased through Lib. Central • Flexible content parameters for each subject • EBL gathers data on who is using the titles

Questionnaire The 5 questions we asked were: • • Subject area School Readership level Do you have a preference for reading electronic or print books? (with an option for them to say either p, e, or no preference) • Will you be accessing this book on a mobile device- if yes, what type?

The set up • • All subjects were included, but only titles published after 01/01/10 Law and computing titles were to be published after 01/01/13 Maximum list price was set at £ 120 Readership levels were undergraduates and postgraduates We opted for 2 short term loans before a purchase is triggered We set the short term loan length at 1 day We marketed this round of PDA, which we have never done in the past

What we achieved • • Spent the money in 9 weeks Money spent equated to 20% of the book fund 6071 titles were accessed 637 of these were purchases, the remainder were short term loans

Data analysis Dewey range 41 16 9 24 42 1 001 -099 100 -199 200 -299 300 -399 400 -499 500 -599 209 268 600 -699 700 -799 800 -899 900 -999 12 13

9 69 9 68 0 - 69 9 67 0 - 68 9 0 0 - 0 66 10 67 10 9 20 0 - 20 65 30 66 30 0 - 40 49 300 s 65 40 9 50 06 50 63 60 64 60 9 70 0 - 70 62 80 63 80 0 - 90 62 90 61 9 100 0 - 9 100 61 60 0 - 60 9 39 9 79 38 0 - 39 0 - 38 9 36 -3 37 0 9 35 0 - 36 9 9 34 0 - 35 0 - 34 33 32 9 9 09 31 0 - 33 0 - 32 0 - 31 -3 30 0 Data analysis 600 s

Data analysis Percentage by School 14% 8% 4% Applied Sciences Art Design and Architecture 21% Business Computing and Engineering Education and Professional Development 32% Human and Health Sciences 4% 18% Music Humanities and Media

Data analysis 35% 30% 25% 20% Average FTE 15% PDA use 10% 5% 0% Applied Sciences Art, Design and Architecture Business Computing and Engineering Education Human and Health Music, Humanities and media

Data analysis Purchases by School and patron type 100 90 80 70 Staff 60 Post Graduate Research 50 Taught Post Graduate 40 Undergraduate Year 1 30 Undergraduate Year 2 20 Undergraduate Year 3 10 0 Applied Sciences Art Design and Architecture Business Computing and Education and Human and Engineering Professional Health Development Sciences Music Humanities and Media

Data analysis Format preference Mobile device use 200 500 450 400 350 300 250 200 150 100 50 0 180 160 140 120 100 80 60 40 20 0 No preference Print Ebook Both Yes No

Data analysis Use by device 35 30 25 20 15 10 5 0 Android i. Phone Blackberry Phone i. Pad Kindle Tablet

Data analysis Average book price (£) Music Humanities and Media Human and Health Sciences Education and Professional Development Computing and Engineering Business Art Design and Architecture Applied Sciences 0 . 0 10 1 0 . 0 00 1 00 0. 9 00 0. 8 0 . 0 0 7 00 0. 6 00 0. 5 00 0. 4 00 0. 3 00 0. 2 00 0. 1 -

Data analysis Year of publication 300 250 200 150 100 50 0 1999 2000 2002 2005 2007 2008 2009 2010 2011 2012 2013 2014

Recommendations for PDA 2014/15 • PDA to be added to the suite of services that the library offers • To top slice 25% of the book fund for PDA • To reduce the years available in the selection pool to increase the longevity of PDA over the year and to leave the subject selection as broad as possible • To review the number of rentals that trigger a purchase • To keep EBL as our PDA supplier for 2014/15