GOOD MORNING By Lisa Michelle Blanca Orozco How

GOOD MORNING

By: Lisa Michelle Blanca Orozco

How big Starbucks is v Number of locations - 20, 891 in 62 countries (March 22, 2013) v Employees 149, 000 (2011)

Revenue. US$ 13. 29 billion (2012) Total Equity. US$ 5. 10 billion (2012) Total Assets. US$ 8. 21 billion (2012) Operating Income- US$ 1. 99 billion (2012) Net Income. US$ 1. 38 billion (2012)

Starbucks Headquarter Seattle, Washington US.

President of Starbucks v Howard Mark Schultz. v An businessman and writer. v A former owner of the Seattle Super. Sonics. v 354 th richest person in the U. S. in 2012.

Starbucks History v 1770 s v. The first Starbucks opens. v Starbucks first logo.

v Howard Schultz joins Starbucks in 1982. 1980 s v First to the rest of the United States, then the entire world. 1990 s v The Starbucks phenomenon continues. In 2000 s, it has more than 15, 000 locations in over 40 countries. 2000 s

Major products v. Coffee v. Hot and cold beverages.

v Pastries, sandwiches and other snacks. v Starbucks entered the tea business in 1999.

Services by Starbucks v Enjoy great coffee and the Internet at your fingertips. v All the tunes you hear in Starbucks’ stores.

v Paying with your phone makes life easier. v People with ideas, passion and curiosity.

Success of Starbucks v Starbucks’ loyalty program. v The Starbucks’ marketing strategy.

Marketing Strategy v Logo v Perfect Cup a Coffee

Slogan

Publicity v TV Commercials v Billboards v Magazine

Starbucks Sponsor v Museums v Movie theaters

Starbucks Charities

Starbucks Donation v. Starbucks Red Card v. Red Cross v. Donation church

Interesting Facts v Santa Fe Springs, Calif. has the highest concentration with 560 Starbucks stores within 25 miles. v There are over 87, 000 possible drink combinations at Starbuck.

v Starbucks uses 2. 3 billion paper cups per year. v At $300 million, Starbucks spends more on healthcare insurance for its employees than on coffee beans

Personal Starbucks Experience v. Surfing Internet v Enjoy Reading.

v Sharing Good time with my friends.

Thank You for your Attention!!! !!