Going OnDemand Iaa S Paa S or Solution

Going On-Demand: Iaa. S, Paa. S or Solution Accelerators? For Webinar Audio: Please use your headset to get connected to audio. Or, you may select Use Telephone after joining the Webinar Speaker: Date: Thursday, February 18 th, 2010 Time: 11: 00 AM ET/ 08: 00 AM PT/ 04: 00 PM BST Janaki Jayachandran Head – Saa. S Specialization, Aspire Systems

About Aspire v Thought leader in Outsourced Product Development v 1100+ product releases to date v 50+ customers; 475 producteers v Offices in Chennai (India), San Jose, CA, and London, UK v ISO 9001: 2000 certified Awards Ranked among the Top 20 Global R&D Service Ranked in the top 500 fast growing technology companies in Providers by Zinnov Asia Pacific for 3 years in a row Consulting Ranked 7 th in Business Today Survey featuring the Best Companies to work for in India in 2005

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Speaker Janaki Jayachandran Head – Saa. S Specialization, Aspire Systems v Currently heads the Saa. S Specialization Business unit at Aspire Systems v In his current capacity, he is responsible for the business development and delivery functions focused on Saa. S v Key person in customer interactions and new customer acquisition by getting feedback and adding value to their business v Instrumental in defining Aspire’s focus in Saa. S and Cloud Computing. He closely monitors industry trends in Saa. S and collaborates with Aspire’s Saa. S Co. E to build internal expertise

Agenda v Introduction v Demystifying the Cloud v Key Decision Points v Decision Tree

Demystifying the Cloud Application Framework Hardware

Demystifying the Cloud Application Framework N E E D S Hardware üDevelopers, Rapid Development of Functionality üSoftware Architects, Tested and Proven Architecture üNetwork Architects, Security, Hosting

Demystifying the Cloud Saa. S Paa. S N E E D S Iaa. S üDevelopers, Rapid Development of Functionality üSoftware Architects, Tested and Proven Architecture üNetwork Architects, Security, Hosting

Demystifying the Cloud P R O V I D E R Saa. S Paa. S N E E D S Iaa. S üYour own App. üForce. com, Google App, Long Jump üEC 2, Azure, Rackspace üDevelopers, Rapid Development of Functionality üSoftware Architects, Tested and Proven Architecture üNetwork Architects, Security, Hosting

Key Decision Points Transition Existing Product New Saa. S Solution Decision on Multi Tenancy Decision on Development Strategy Decision on Database License Decision on Hosting Strategy

Key Decision Points Decision on Multi Tenancy Decision on Development Strategy Decision on Database License Decision on Hosting Strategy

Decision on Multi-Tenancy Decision on Multi Tenancy Is Multi Tenancy is Required? No Can On-Demand Hosting Services be leveraged for virtualization? Yes No Decision of Development Strategy Self Hosting Virtualization Yes Iaa. S

Understanding Multi-Tenancy

Decision on Multi-Tenancy Decision on Multi Tenancy Is Multi Tenancy is Required? No Can On-Demand Hosting Services be leveraged for virtualization? Yes No Decision of Development Strategy Self Hosting Virtualization Yes Iaa. S

Multi-Tenancy Decision on Development Strategy YES Is Multi Tenancy is Required? NO Can On-Demand Hosting Services be leveraged for virtualization? My Customer count is high No. of Customers – Current and Target My Customer count is low I am flexible with my Engineering Budget Constraints I have very tight budget constraints I am flexible with my deadlines Time Constraints I have very tight time constraints Saa. S is our strategic decision Market Experimentation Yes, I am trying to experiment Saa. S I want to transit my entire product Scope/Size of Transition Planning to transit only partial/selective features

Multi-Tenancy Decision : Example Decision on Development Strategy YES Parameter Is Multi Tenancy is Required? Can On-Demand Hosting Services be leveraged for virtualization? NO Weight Yes No Yes-Score No. of Customers – Current and Target 45% 1 0 . 45 0 Engineering Budget Constraints 15% 0 1 0 . 15 Time Constraints 10% 1 0 Market Experimentation 0% 0 0 Scope/Size of Transition 30% 1 0 . 3 0 . 85 . 15 Total

Decision on Multi-Tenancy Decision on Multi Tenancy Is Multi Tenancy is Required? No Can On-Demand Hosting Services be leveraged for virtualization? Yes No Decision of Development Strategy Self Hosting Virtualization Yes Iaa. S

Virtualization - Hosting Decision Iaa. S YES I don’t have budget for investing in virtualization infrastructure Can On-Demand Hosting Services be leveraged for virtualization? NO Self Hosting Virtualization Budget Availability Yes, I do have budget to spend on virtualization infrastructure SLA Alignment On-Demand provider does not meet the SLAs I am offering to my customers I don’t have IT skill-set to manage virtual environment Skill-set Availability I do have good expertise inhouse to manage virtual environment I am happy to bear the ongoing operation cost Operational Cost My Total Cost of Ownership (TCO) is relatively less On-Demand provider meets or exceeds the SLAs that I have committed to my customers

Key Decision Points Decision on Multi Tenancy Decision on Development Strategy Decision on Database License Decision on Hosting Strategy

Development Strategy Decision on Development Strategy Is Paa. S Suitable? Should I Code My Product? Yes No APaa. S Custom Developed Saa. S Framework Can I Use a Solution Accelerator? No Can I Leverage Specific Portions of Existing Saa. S Framework? Yes Specialized Saa. S Framework Services/Component No Decision on Database License Yes Packaged Saa. S Framework No SEAP

Decision on Paa. S Should I Code My Product? YES Is Paa. S Suitable? NO Can I Use a Solution Accelerator? Acceptable Vendor Lock-In Not Acceptable I have budget constraints in investing on new technology Budget for New Technology Investment I am fine to invest in new technology Very Tight Deadlines Time Constraints Flexible Deadlines Acceptable Limitations in terms of Functionality/Architecture Not Acceptable Open to learn new technology, even it’s proprietary technology New Technology Adoption New Technology is fine but will go for a standard alone Acceptable Terms SLA/Legal Terms Conflicting Terms I am ok with the on-going operation cost Operational Cost I want to minimize my Op. Ex

Development Strategy Decision on Development Strategy Is Paa. S Suitable? Should I Code My Product? Yes No APaa. S Custom Developed Saa. S Framework Can I Use a Solution Accelerator? No Can I Leverage Specific Portions of Existing Saa. S Framework? Yes Specialized Saa. S Framework Services/Component No Decision on Database License Yes Packaged Saa. S Framework No SEAP

Leverage Specific Portions APaa. S YES Should I Code My Product? NO SEAP Yes, I have the technology skillset in house Technical Skill-Set I don’t have the required technology skill-set Yes, my product has decent complexity. Product Complexity Very simple and straight forward system (Typical IMS) I need as much control in engineering my product Control/Limitation I am ok to live with the limitations, which I don’t foresee to be affecting my product

Development Strategy Decision on Development Strategy Is Paa. S Suitable? Should I Code My Product? Yes No APaa. S Custom Developed Saa. S Framework Can I Use a Solution Accelerator? No Can I Leverage Specific Portions of Existing Saa. S Framework? Yes Specialized Saa. S Framework Services/Component No Decision on Database License Yes Packaged Saa. S Framework No SEAP

Decision on Solution Accelerator YES Packaged Saa. S Framework Can I Use a Solution Accelerator? NO Custom Developed Saa. S Framework Very Tight Deadlines Time Constraints Flexible Deadlines I want to minimize my budget on Engineering Budget Flexible on spending for Engineering I willing to work with what is available Control/Limitations I need complete control on all engineering aspects I prefer a time tested and proven solution Proven Solution I prefer a home grown solution I am fine with relying on the provider Dependency I don’t want to create any dependencies

Development Strategy Decision on Development Strategy Is Paa. S Suitable ? Should I Code My Product? Yes No APaa. S Custom Developed Saa. S Framework Can I Use a Solution Accelerator? No Can I Leverage Specific Portions of Existing Saa. S Framework? Yes Specialized Saa. S Framework Services/Component No Decision on Database License Yes Packaged Saa. S Framework No SEAP

Leverage Specific Portions Specialized Saa. S Framework Services/Component YES I don’t want to be heavily dependent on this service, however I am fine to consume them as secondary service I would, if there is a significant cost saving Can I Leverage Specific Portions of Existing Saa. S Framework? NO Decision on Database License Dependency I don’t want to rely on any external factors Cost Saving I don’t see any major saving between make or buy choices

Key Decision Points Decision on Multi Tenancy Decision on Development Strategy Decision on Database License Decision on Hosting Strategy

Decision on DBaa. S YES Can On Demand Database be leveraged NO Standard Licensed DB I will have varying demands on the usage of database Scalability Stable/Linear usage I have budget constraints in investing on DB technology Budget for Investment in DB Technology I am fine to invest in DB technology I am not too keen in getting complete control on the design Control on the design My DB schema is complex and hence I will need full control I am fine with relying on the DBaa. S vendor Vendor Lock-In I don’t want to create any dependency Acceptable Terms SLA/Legal Terms Conflicting Terms I am ok with the on-going operation cost Operational Cost I want to minimize my Op. Ex

Key Decision Points Decision on Multi Tenancy Decision on Development Strategy Decision on Database License Decision on Hosting Strategy

Hosting Decision Iaa. S YES Can On Demand Hosting be leveraged NO Self Hosting I don’t have budget for investing in infrastructure Budget Availability Yes, I do have budget to spend on infrastructure Meets or exceeds the SLAs that I have committed to my customers SLA Alignment Does not meet the SLAs I am offering to my customers Skill-set Availability I do have good expertise inhouse to manage hosting environment I am happy to bear the ongoing operation cost Operational Cost Not keen in spending on operational cost, particularly on the long run I will have varying demands on the usage Scalability I don’t foresee great variations I don’t have IT skill-set to manage hosting environment

For more details Janaki Jayachandran Head – Saa. S Specialization Aspire Systems E-mail: janaki. jayachandran@aspiresys. com Website: www. aspiresys. com Ph. No: +91 -44 -67404000

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