Going Global Our Global Strategy for Success Arista

Going Global Our Global Strategy for Success Arista Networks Santa Clara, CA

Why Dublin Best Place to Launch Global Effort • Ease of integration into culture o Business culture doesn't differ drastically from some US regions o A melting pot of nations like the US • Workforce is young and educated • Existing relationship with partners • Business culture there actively seeking new technology like ours • Land labor more affordable than other European cities • Opportunities brought by Brexit – Dublin is ideal

Navigating Globally • • Cultural Intelligence Multi-Cultural Teams Ethical Intelligence Legal Intelligence

Cultural Intelligence History Language Symbolism Heroes Rituals

Cultural Intelligence Politics Religion Business

Cultural Intelligence Hofstede's Dimensions • Power Distance Index (PDI) • Individualism versus Collectivism (IDV) • Masculinity versus Femininity (MAS) • Uncertainty Avoidance Index (UAI) • Long Term Orientation versus Short Term Normative Orientation (LTO)* • Indulgence versus Restraint (IND) https: //geert-hofstede. com/ireland. html

Cultural Intelligence

Multi-Cultural Teams We are hiring 30 employees from Dublin to serve as cultural ambassadors for our teams. Each team will be as diverse as possible to provide intercultural perspectives and ideas. Each team will include at least two ambassadors to help navigate cultural dimensions and cultural norms Each team will participate in extensive cultural training prior to launch, with ambassadors

Multi-Cultural Teams: • Operations • HR • Compliance • Design and Development • Procurement • Sales • Marketing • Production • Service/Support • Security/Privacy • Business Development • Finance

Ethical Intelligence Ethics are similar to the US Ethics start with leadership • Character (key) • Integrity (key) • Relationship • Ethical awareness • Community/people orientation • Motivation • Enouraging/empowering • Ethical accountability

Legal Intelligence Understanding the legal aspects of doing business in Ireland’s guide to law: https: //www. loc. gov/law/help/guide/nations/ireland. php

Organizational Dimensions Hofstede’s Multi-Focus Model • Means-oriented vs. Goal-oriented • Internally driven vs. Externally driven • Easygoing work discipline vs. Strict work discipline • Local vs. Professional • Open system vs. Closed system • Employee-oriented vs. Work-oriented • Degree of acceptance of leadership style • Degree of identification with your organization https: //geert-hofstede. com/organisational-culture. html

Maximizing Performance • Developing Leadership • Attracting and Selecting Employees o Recruitment o Global Selection o On Boarding • Work and Family • Teaching Intercultural Intelligence • Success for the International Team

Execution Outline and Understand Team Cultural Diversity Dynamics Study the Culture of the People and Organization Communication Plan • Delivery must be available to all team members, regardless of their status within the team and place of work • Plan periodic, short web meetings with all team members. This can strengthen team dynamics and provide for much better and cohesive team morale. • Information must be communicated throughout the team. Strive for more vs. less communication.

Execution Plan for Cultural Management and Communications Integrate and Align all Team Members Promote Relationship Building, Transparency and Trust Amongst Members Introduce a Culture Of Interactivity and Transmission of Knowledge and Skills (Synergy) Be Ready To Adapt as the Team or the Environment Changes

Execution Set the Expectation of Excellence • Discuss ethics and values frequently • Audit for quality and accountability • Provide a feedback channel for ethical concerns

References CAIN Project. Background Information on Northern Ireland Society—Population and Vital Statistics. Retrieved from: http: //cain. ulst. ac. uk/ni/popul. htm. Clancy, P. , Drudy, S. , Lynch, K. , and O'Dowd, L. (1995). eds. Irish Society: Sociological Perspectives. Eupedia. com. Ireland Guide. Famous Irish People. Retrieved from: http: //www. eupedia. com/ireland/famous_irish_people. shtml Government of Ireland, Central Statistics Office, Principal Statistics. Retrieved from: http: //www. cso. ie/principalstats. Government of Ireland, Department of Foreign Affairs. Facts about Ireland. Retreived from: http: //www. irlgov. ie/facts. Henderson, J. (2106). The American Lawyer. Irish Eyes Smiling at Legal Opportunities from Uk’s Brexit Vote. Retrieved from: http: //www. americanlawyer. com/id=1202761355999/Irish. Eyes-Smiling-at-Legal-Opportunities-From-UKs-Brexit-Vote? slreturn=20161117162648.

References Hofstede, G. (2001). Culture’s Consequences: Comparing Values, Behaviors, Institutions, and Organizations Across Nations. Second Edition, Thousand Oaks CA: Sage Publications. Hofstede, G. , Hofstede, J. and Minkov, M. (2010) Cultures and Organizations: Software of the Mind. Revised and Expanded 3 rd Edition. Mc. Graw-Hill. IDA Ireland. Facts About Ireland. Retrieved from: http: //www. idaireland. com/docs/publications/Facts_about_Ireland_2016 Taylor, L. (1995). Occasions of Faith: An Anthropology of Irish Catholics. Wilson, Thomas M. "Themes in the Anthropology of Ireland. " In Susan Parman, ed. , Europe in the Anthropological Imagination, 1998. Richards, S. (2011). The Importance of Business Ethics in Ireland. Retrieved from: http: //topacademicpapers. blogspot. com/2011/10/importance-of-business-ethics-in. html