Going Dedicated What is Dedicated Freight The word

Going Dedicated

What is Dedicated Freight? • • • The word “dedicated” means different things to different customers • • • Power Only Specific equipment needed Specific freight per day or per week Find the customers pain point • • A certain lane A certain project How can you make it seamless for the customer?

Why Dedicated Freight? • More opportunities for drivers • • • Can usually pay more Driver convenience knowing what to expect each day Build customer relationships with trust Ex. special requests may arise (tri-axle trailers) Possibly less work on Ops & Maintenance • • Easy to hire for if needed Power Only (usually) = more trailers in your pool • • Current Drivers may need a change They’ll dispatch sometimes Less trailer use Less wear and tear on equipment More $$ for daily rates vs. by mile

Why Now? • “The going is good” • • • Ready for when mileage rates drop Drivers • • Building these customer relationships now will pay off Aging population Tired of the same old traffic Northeast Regional drivers are hard to find A lot of “Local” is good for drivers with families Our location The “pay by the mile” idea is becoming old school Diversity Customer Needs

How We Started

How We Started • • • Customers Requests from Top Customers Learning to meet logical customer needs pay off Making it work for Pottle’s • • • YTD – 7. 9 % Dedicated 2018 • • $$ 2017 • • Backhaul opportunity YTD – 18. 9% Dedicated Looking to grow to as much as possible in 2019

Thank you for your time.