Goals www commatters org Goals The first step

Goals www. com-matters. org

Goals The first step in any strategic communication effort is clearly defining your objective. Think of it as a destination, a specific spot on the map. § A goal statement should be simple and unambiguous. § Your goal should also be realistic and aligned with your available capacity, resources and time. § Think about the ultimate social change you are seeking and the ways that your communication activities will complement the programmatic work required to get you there. www. com-matters. org

Goals 1 Rank of "build communication capacity of nonprofits" as a goal of communication. www. com-matters. org

Goals 2 Rank of "build public will" as a goal of communication. www. com-matters. org

Goals 3 Rank of "influence policy and practice" as a goal of communication. www. com-matters. org

Goals “ “In this day and age, often communication is the work. ” EXECUTIVE LEADER Private Foundation www. com-matters. org

Goals “ “Without communication we cannot advance our public policy objectives or raise the dollars we need. Communication is central to our strategy. It is a programmatic lever that we use early and often. ” BOARD MEMBER Nonprofit www. com-matters. org

Goals “ “I’ve seen people who embrace communication but don't really get it. They want to make a snazzy video but haven't really thought it through. Why? What is the purpose? Who is the audience? ” PROGRAM LEADER Private Foundation www. com-matters. org

Goals How are your goals aligned with the social change you are seeking? www. com-matters. org

Goals How do you communicate your goals internally? www. com-matters. org

Goals How do you measure your goals? www. com-matters. org