Goals of a campaign Goals should be a
Goals of a campaign • Goals should be a result of the market research
Goals of a campaign • No matter how wonderful the product or service of your client is if they do not advertise no one will know about it!!!!! • Spending money on advertising without establishing goals is a waste of time, money and effort Source: http: //www. allbusiness. com/10 -tips-effective-advertising/16566950 -12. html http: //www. smallbusinessnotes. com/marketing-your-business/setting-advertising-goals. html
Three steps towards the goals of your campaign Step 1 Make yourself aware of the product What image do you want to portray? Task: List at least five adjectives that you connect with your client´s product
Three steps towards the goals of your campaign Step 2 Unique Selling Proposition • What feature of your client´s product do you want to emphasise? • What sets your client´s product apart from other products? Source: http: //blog. kissmetrics. com/unique-selling-proposition/
Three steps towards the goals of your campaign Step 3 Define SMART Goals pecific easurable ttainable ealistic imely Source: http: //smallbusiness. chron. com/examples-smart-goals-advertising-10702. html
Three steps towards the goals of your campaign Step 3 Define SMART Goals • Specific a) specific money goals as for example increase company revenue by 10 % within next month. b) Specific client goals as for example sign at least one new client per week for the next 16 weeks. c) Specific campaign goals
Three steps towards the goals of your campaign Step 3 Define SMART Goals • Measurable Basic rule: Your goals must be accountable!! Set numbers and timeframes!
Three steps towards the goals of your campaign Step 3 Define SMART Goals • Attainable – Goals must be achievable and they must bring an advantage for the company – No one needs a goal that the company does not want to achieve
Three steps towards the goals of your campaign Step 3 Define SMART Goals • Realistic – Goals must be realistic to be achieved in at least five years. – If you are a small company in Wildeshausen it is not realistic to become the #1 producer in Germany within one year
Three steps towards the goals of your campaign Step 3 Define SMART Goals • Timely – Timeframes are necessary to make goals achievable – Short timeframes are motivating and make you moving on quickly but do not forget to stay realistic
TASK Go ahead and determine the GOALS for your campaign!!!
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