Go Human Fostering Local Champions Date Presenter name

Go Human: Fostering Local Champions Date Presenter name and organization to be added

Workshop Goals Provide familiarity with Go Human and available resources Introduce strategies, resources and tools to enable you to promote safer walking and biking Inspire action through sharing successes and positive impacts Getting Feedback, are the resources useful, what else do you need?

Why is Active Transportation important? • Nearly everyone is a pedestrian at some point in the day • Biking dramatically increases mobility for those without a motor vehicle • Provides low cost, low impact options that can help to roadway congestion and expand transit ridership • Safety is a major issues for pedestrians and cyclists

Regional Context

Campaign Objectives Reduce collisions, create safer streets Increase use of active transportation (walking & biking) Reduce greenhouse gases Improve public health Support the Active Transportation Program and other active transportation investments • Change the reputation of the region • • •

Advertising Campaign Target Audience* Primary: Adult Drivers ages 25 -54 Secondary: Pedestrians & Bicyclists English & Spanish Message* Key Actions: • Be cautious (particularly at intersections) • Watch for people walking and biking • Ride with traffic *Informed by analysis of crash data in “hot-spots. ” Strategy Focus on “hotspots” in each county* “Point of Engagement” strategy • Bus Ads, Billboards • Radio • Digital & Social Media Be provocative, not frightening “Humanize” fellow roadway users; promote compassion, courtesy

Driver Ads

Pedestrian & Bicyclist Ads

Moving beyond Marketing… Community Engagement through Open Streets Events and Demonstration Projects Education and Awareness through the Marketing Campaign Empower Local Champions through Toolkits and Trainings Go Human So. Cal

Open Streets & Demonstration Projects – Engaging Communities

Toolkits and Trainings – Project Summary Empowering Champions

User. Toolbox Panels Resource The

Foster Champions Approach and Schedule and Create Partnerships

Improve our Quality of Life Approach and Schedule through Active Transportation

The Steer Davies Gleave Team Create a Story

Approach and Schedule Provide Answers to the Public Can bicyclists ride the wrong way against traffic? CV Link How do I pass a bicyclist and what is the “ 3 Foot Rule”? ? Are bicyclists be required to be registered like cars? Why are we investing in active transportation? Are bicycle lanes or separated bikeways safer than just riding on the street? What is a “Sharrow? ”

Approach and Schedule Make Change Happen 1. Complete Streets 4. Design Right 5. Create Networks 2. Fixing Barriers 6. Improve Laws 3. Gather Data 7. Educating & Enforcing

Santa Ana Community Approach and Schedule Partnership for Funding

Riverside County Safe Routes to Approach and Schedule School

The Steer Davies Gleave Team Identify what quality of life means to your community Adult obesity has increased by over 150% in California since 1990 RWJF 2014 Source: http: //www. raincrosssquare. com/

Support local policies Taking Action The Steer Davies Gleave Team People with safe places to walk are 15% more likely to be active Smart Growth America 2015 Source: http: //ww. vta. org Source: US EPA via youtube. com

Identify local champions Taking Action The Steer Davies Gleave Team About 20% of So. Cal residents volunteer CNCS 2014

Implement Taking Action beneficial projects The Steer Davies Gleave Team Road diets typically reduce crash rates by 29% US HSIS 2010 Source: US EPA via youtube. com

Partner with SCAG The Steer Davies Gleave Teamto Go Taking Action Human in your community! Go Human’s campaign gained 385 m estimated impressions SCAG 2016

The Steer Davies Gleave Team Keep in Touch! www. gohumansocal. org /Go. Human. So. Cal @Go. Human. So. Cal #Go. Human. So. Cal Julia Lippe-Klein - Lippe. Klein@scag. ca. gov