Go Human Fostering Local Champions Date Presenter name

Go Human: Fostering Local Champions Date Presenter name and organization to be added

Workshop Goals Provide familiarity with Go Human and available resources Introduce strategies, resources and tools to enable you to promote safer walking and biking Inspire action through sharing successes and positive impacts Getting Feedback, are the resources useful, what else do you need?

Why is Active Transportation important? • Nearly everyone is a pedestrian at some point in the day • Biking dramatically increases mobility for those without a motor vehicle • Provides low cost, low impact options that can help to roadway congestion and expand transit ridership • Safety is a major issues for pedestrians and cyclists

Regional Context

Campaign Objectives Reduce collisions, create safer streets Increase use of active transportation (walking & biking) Reduce greenhouse gases Improve public health Support the Active Transportation Program and other active transportation investments • Change the reputation of the region • • •

Advertising Campaign Target Audience* Primary: Adult Drivers ages 25 -54 Secondary: Pedestrians & Bicyclists English & Spanish Message* Key Actions: • Be cautious (particularly at intersections) • Watch for people walking and biking • Ride with traffic *Informed by analysis of crash data in “hot-spots. ” Strategy Focus on “hotspots” in each county* “Point of Engagement” strategy • Bus Ads, Billboards • Radio • Digital & Social Media Be provocative, not frightening “Humanize” fellow roadway users; promote compassion, courtesy

Driver Ads

Pedestrian & Bicyclist Ads

Moving beyond Marketing… Community Engagement through Open Streets Events and Demonstration Projects Education and Awareness through the Marketing Campaign Empower Local Champions through Toolkits and Trainings Go Human So. Cal

Open Streets & Demonstration Projects – Engaging Communities

Toolkits and Trainings – Project Summary Empowering Champions

User. Toolbox Panels Resource The

Foster Champions Approach Schedule and Createand Partnerships

Improve our Quality of Life Approach and Schedule through Active Transportation

Approach and Schedule Find Funding

Approach and Schedule Secure Funding

Approach and Schedule Collect Data Bike Audits Speed of mode Riding with traffic Parking Walk Audits Safety and lighting Crossing points Sense of place, urban design and wayfinding

Approach and Schedule Use Existing Data Build a case for active transportation that: Considers imminent safety threats to bicyclists and pedestrians Identifies broader community health concerns that are related to active transportation Takes into account the current state of walkability/bikeability Identifies detailed, sitespecific concerns as well as the current state of use.

The Steer Davies Gleave Team Create a Story

The Steer Davies Gleave Team Use Media to Tell Your Story

Approach and Schedule Walk Riverside: Walkability Plan

Beach Cities Health District Approach and Schedule ‘Blue Zones’ Project

The Steer Davies Gleave Team Keep in Touch! www. gohumansocal. org /Go. Human. So. Cal @Go. Human. So. Cal #Go. Human. So. Cal Julia Lippe-Klein - Lippe. Klein@scag. ca. gov