GNSS opportunities in Location Based Services Justyna REDELKIEWICZ

GNSS opportunities in Location Based Services Justyna REDELKIEWICZ European GNSS Agency (GSA) European GNSS Applications in H 2020 Prague, 04/02/2014

Mobile applications are getting closer to where you are Navigation • find your way to destination on foot, by car etc. POI search • find closest restaurant Person tracking • Supporting blind and disabled persons • Locate children and pets LBS advertising • Advertise nearby available products and services Emergency call • e 112 • e. Call Community • Friend finder • Social networking Vertical applications • Logistics • Sales force automation Games & sports • LBS games • Training assistant

LBS address different user needs Segment Description Primary LBS needs Primary applications Young and funky Young, internet savvy users, Social networking adepts Killing time Community Games & Sports Safety conscious Parents worried about the safety of their children or their ageing parents Safety and care for loved ones Emergency call Person tracking Early adopters Tech-savvy gadget freaks. Exploring new and innovative services All Professional Require specific LBS applications for day-to-day use in job Productivity at work Vertical applications Navigation Lifestyle users Use LBS to organise their busy lives better Active use of leisure time POI search Community Bulk users Service providers or advertisers catering to many users Commercial success LBS advertising Vertical applications

Seamless integration of various location technologies is key in the complex LBS pyramid APPLICATIONS APPLICATION STORES DEVICES POSITIONING TECHNOLOGY *Indoor Messaging System Navigation, POI search, LBS advertising, tracking, emergency caller location, gaming, sport, entertainment, news, social networking, … Apple App Store, Windows Phone Store, Google Play, … Smartphones, tablets, digital cameras, fitness and tracking devices, binoculars Cell ID, GNSS, INS, Wi-Fi, …

LBS market has seen phenomenal growth… * …however success is not guaranteed in this highly competitive environment! *The penetration represents the percentage of LBS devices in use that are GNSS enabled

Further growth will be additionally stimulated by new GNSS platforms

What will drive the next wave of growth? Increasing penetration of GNSS devices More intensive use of these devices More devices person Beyond human markets: internet of things Disruptive new applications 7

Increasing penetration of GNSS in devices But what about: • Cost of the device • Maps and content in new regions • Privacy and regulations 8

More intensive use of these devices But what about: • Indoor positioning • Urban canyons • Accurate geo-enabled content • Improved user experience • Trusted position 9

More devices per user But what about: • Power consumption • Trusted positioning • Indoor coverage • Cost of the device 10

Beyond human markets … But what about • Integrity, reliability and trust • Service guarantee • Power consumption • Multi-path • Communications 11

EU GNSS benefits Location Based Services • Better performance in urban canyons due to and increased availability • Robust signal characteristics provide better resistance against multipath interference • Social benefits in terms of lives saved due to quicker response time and better accuracy in emergency caller location (112 emergency number)

Potential areas of research • Galileo-enabled software applications for consumer devices (smartphones, tablets) • Safety-related applications (e. g. emergency call) • Ensuring seamless switch outdoor/indoor • Seamless integration of various location technologies in devices • Network - assisted services for mobile users • Augmented reality applications • Development of performance standards

Thank you! Justyna REDELKIEWICZ Market Development European GNSS Agency (GSA)