Global Trend in Sports Nutrition Supplements Zeyi Yang

Global Trend in Sports Nutrition Supplements Zeyi Yang Professor Vice President, China Sports Nutrition & Food Society of CIFST

Outline 1, Definition and classification of sports nutrition food 2, Rapid development of global sports nutrition food 3, Sports nutrition market expansion to non -sports consumers 4, Reasons for the fast development of sports nutrition food

1 Definition and classification 1) According to China's laws and regulations Special processed foods that meet the physiological metabolic states, sports performance and special needs of certain nutrients for sports population 2) According to Australia - New Zealand sports nutrition food standard 2. 9. 4 Foods that help the sports population to meet special nutrition and performance needs.

Classification of sports nutrition food Different countries/markets, different classifications 3 categories divided roughly • Sports drinks • Sports food • Sports supplements

More detailed classifications in US Source: Nutrition Business Journal estimates, derived from a variety of sources; *Not including shakes

According to classifications of Canadian International Markets Bureau

The latest classification of sports nutrition food in China In regards of featured nutrients • Replenish energy • Control energy (weight management) • Replenish protein In accordance with sports classification • Speed & power • Endurance • Recovery

2, The rapid development of global sports nutrition food From BCC Research http: //www. bccresearch. com/pressroom/fod/global -market-sports-nutrition-worth-$91. 8 -billion-2013

Euromonitor International, Consumer health, Trends and development in sports nutrition, Passport 8, 2015, www. euromonitor. com

Euromonitor International, Consumer health, Trends and development in sports nutrition, Passport 5, 2015, www. euromonitor. com

2014 The US sports nutrition retail $5. 95 billion more than half of the global market （Euromonito International, www. nutraingredients usa. com/content/view/print/1063293) 69% up to of American adults use dietary supplements 53% regular users reported by NHANES www. nutraingredients-usa. com/content/view/print/910009 2011 Sports Nutrition market € 3. 6 bn in European expected € 4. 1 bn by 2016. ESSNA(European Specialist Sports Nutrition Alliance) (http: //www. nutraingredients. com/Markets-and-Trends/Sports-nutrition-in-Europe-market-analysis)

3, Sports nutrition market expansion to non-sports consumers Tagged as ‘lifestyle users’ Those consumers: • expect to have sports nutrition products • become a crucial part of the market

Lifestyle users consume: • refreshing beverages • quick meal replacement • healthy snacks Aim • Foundation for healthy lifestyle • to provide an energy boost during illness, or even when feeling tired

Datamonitor RESEARCHSTORE, Exercise and Sports Nutrition: Consumer Trends and Product Opportunities, Research and analysis highlights, http: //www. datamonitor. com/store/product/

4 The reasons for the fast development of sports nutrition food 1) Public concern about healthy living 2009 IHRSA reported 15% of Americans are club members Chinese regular exercise population is nearly 400 million

2）Innovation boost sports nutrition • at an interesting stage of development • varieties poised to enter the mainstream. • brand activity from latest technology • products offering a greater range for health

In the coming 5 -6 years General foods CAGR of global packaged food/dairy products/tea market 4. 5%/5. 3%/2. 8% Allied Market Research/Deerfield Beach SBWire 2015/NBC Right Now: Persistencemarketresearch/Transparencymarketresearch Sports nutrition Global sports nutrition/sports drinks/sports food market CAGR 9. 0%/9. 6% PersistencemarketresearchResearch and MarketsTransparencymarketresearch

New product slow down as markets mature Sports and/or recovery foods is growing 2013 - 2014 New cereal products (particularly bars) 30% used for sports/recovery positioning New drinks 28% used for sports and recovery other beverages 14% dairy products 11%

Beijing Competitor company The largest sports foods co. in China Total amount of product: 169 E-commerce: 109 Traditional channel: 60 (24+36) Sports drinks: 20 Sports foods: 74 Sports supplement: 54 Weight management: 12 Bars: 9 New product development 20 -30/y Reform product 10/y

Thanks!