Global Startup Labs June 30 Finalizing Features Customer

Global Startup Labs June 30: Finalizing Features Customer Profiles & Surveying

Order of Events • Announcements • Recap & Team Pitches • Creating a Customer Profile • Selecting Features & Use Case • Identifying Key Customers/Users • Drafting Customer Qs (Postponed) • Homework

Announcements • Event of the Week: Mentor Matching

Recap & Team Pitches • Friday: Brainstorming Day • Discuss feedback w/ team (5 min) • Each team pitch your idea…with feedback (60 sec) • Problem you are solving • Your solution/product • Key feedback gained & response

Creating a Customer Profile • Know customer know platform, content, features • Example: Car Sharing App • Create your own customer profile (10 min) 5

Customer Use Case • A ‘Use Case’ shows Why would customers buy/use your product? Any barriers to adoption—why wouldn’t they use it? How it fits their value chain (outside needs & wants) How customers interface with your service (app, service center, etc) • How customers use your service (all the steps) • Any post-use/post sign-up support processes • • • Example use case w/target customers • Select key features & build customer use case— 1 hr. • Things to consider: Feature design, any partnerships needed, content management, revenue generation, who to talk to for more info

Homework: Individual • Complete survey on today’s class • Read up on the design process (you can skim, but the info is pretty awesome): http: //www. uxmatters. com/mt/archives/2010/07/desi gn-is-a-process-not-a-methodology. php • Note: You can limit tonight’s reading to the “Discovery Phase” section of the article, parts 1 through 4.

Homework: Team • Before tomorrow morning, submit • List of key features • Customer profile • Use case (decision tree/flowchart/notes etc. ) • Note: If you prefer you can take a picture of your work from today in order to share it quickly—you don’t have to re-format anything.