Global Service Jam Madras Service Jam Design Challenge
Global Service Jam – Madras Service Jam
Design Challenge How might we cherish the changes within us and around us as we grow up?
Solution Overview . me lets you store, view, cherish and share your journey of life.
Business Model Canvas Key partners • Ebay • Payback • Gift vendors (online / offline) • Astrology sites • Social networking sites(Facebook) • Whats. App • I. Q evaluating sites • Album vendor (Picasa, Flickr) • App stores • Physical attributes measuring apps Cost structure • • • Research Business operations Maintenance Promotions Development Value proposition Key activities • Maintenance (Server space up keep, production support) • Dynamic integrations • Charting engines • Maintaining the story board Key resources • • • Software team Research analysts Sales & Marketing Designers Customer interests and needs Customer relationships • • Memories Track knowledge Motivation Free Confidential Social responsibility Statistics of different parameters • Build stories Track hairstyle Filter people Filter by tag Personal Compare with different periods • Cherish critical moments • Financial growth • • • Text Customer segments • Self – web support • Directions through partners or channels Channels • Parents • Web users who want to see/share stuff about themselves • People who value memories • People who want to track their progress (over period of life) • Entities / Corporates • Website • Facebook share • Mobile/TV/App store/OS • Social networking site / apps Revenue streams • Advertising • Print albums • Vendor who delivers the gift or pic • Referrals for gifts for various events • “All” users as “assets” • Redirections (other sites, commercial products) • Virtual gifts • Donations • Commercial/corporates (special page)
Persona User Goals • My stories / memories to live User Needs Archana 25 -30 years Analyst, Writer, Baker • • • Extrovert Make lot of friends Organizer Not a party animal Talk to people about career Mentoring students Make good conversations Trust people Expect mutual trust Ambition: Wanted to be a nun, then wanted to be a doctor and finally now a business analyst! • • • Track critical moments (like Christmas) Not just birthday (write a lot about that day) Track IQ levels (It’ll be lot of fun ) Track horoscope daily Track hairstyle Likes Dad’s handwriting on photos Expectations • Pictures to tell stories • Keep track of past Constraints/ Concerns • Don’t publish to the whole group • Filter people
Customer Journey Map Enter Today is my b’day Engage I lost some of the snaps I took with my uncle last year Started using “. me” Archana 25 - 30 Analyst “I want to track all the critical moments of my life” “Anticipate” “I want a space to cherish my memories” I took lot of snaps with my friends I received some gifts from them Had my favorite cake on this day Uploaded to Facebook, but difficult to track Exciting day! I want to write a story about it But I forgot what I did last year Uh! I can’t recollect last year’s resolution - Food - IQ test - Book I’m reading - Favorite game - Highlight social problem It prompts me to enter data on my b’day It also prompted me to upload photos with b’day dress Exit I came back 2 days later and entered some details Uploaded the photos Tagged and shared the story with my friends through FB I started entering all I just uploaded my photo took on that day I don’t have enough time on that day to fill other data Now all my data about me is on. me that I can cherish throughout my life. the details - Ambition Study Work Hobby # of people wished First person to wish People with you today Where are you? I can also compare some of my data with the past.
Thank You
- Slides: 7