Global OutofHome Media Forecast 2017 10 th Edition

Global Out-of-Home Media Forecast 2017 10 th Edition in PQ Media’s Global OOH Media Forecast Series, the Industry’s Worldwide Performance Benchmark Since 2007 OOH Media Platforms Exclusive Slide Deck for Digital Signage Connection *Place-Based Video Networks *Digital Billboards & Signage *Static Billboards & Signage *Ambient OOH Media Top 20 Global Markets *United States *Argentina *Australia *Brazil *Canada *China *France *Germany *India *Italy Key Venue/Location Categories *Cinema *Roadside *Retail *Transit *Corporate *Healthcare *Entertainment *Education *Japan *Mexico *Netherlands *Poland *Russia *South Africa *South Korea *Spain *Taiwan *United Kingdom Most credible, consistent & actionable OOH market intelligence covering 2010 -20 period, with 2015 actuals, 2016 pacing, 2016 -20 forecasts Only primary source delivering data & analyses tracking US OOH operator revenues & consumer exposure to OOH vs. other media Exclusive data, insights & projections by OOH media platforms: static, digital and ambient Original industry definitions & segmentation, current market sizing & growth projections, key growth drivers & emerging challenges linkedin. com/company/pq-media-llc www. pqmedia. com twitter. com/pqmedia

Copyright US Digital Out-of-Home Media Forecast 2017™ Exclusive market research & strategic intelligence from PQ Media – Intelligent data for smarter business decisions™ Co-authored by: Patrick Quinn – President & CEO Leo Kivijarv, Ph. D – Executive VP/Research Except by express prior written permission from PQ Media LLC, no part of this work may be copied or publicly distributed, displayed or disseminated by any means of publication or communication now known or developed hereafter, including in or by any: (i) directory or compilation or other printed publication; (ii) information storage or retrieval system; (iii) electronic device, including any analog or digital visual or audiovisual device or product. PQ Media will protect and defend its copyright and all its other rights in this publication, including under the laws of copyright, misappropriation, trade secrets and unfair competition. All information and data contained in this report is obtained by PQ Media from sources that PQ Media believes to be accurate and reliable. However, errors and omissions in this report may result from human error and malfunctions in electronic conversion and transmission of textual and numeric data. As a result, PQ Media is not responsible for any potential, perceived or real negative effects, loss of revenue, loss of profits, missed forecasts or any other potential, perceived or real detrimental impacts to any individual person or business entity of any kind stemming from the use of any of the data and/or information contained in this report. Copyright © PQ Media LLC 2016 All rights reserved PQ Media LLC 370 Hope St #2815 Stamford, CT 06906 203. 569. 9449 www. pqmedia. com linkedin. com/company/pq-media-llc twitter. com/PQMedia 2 www. pqmedia. com

Global DOOH Revs on Pace to Rise 13% in 2017 to $13. 4 Billion Global Digital Out-of-Home Media Revenues & Growth, 2010 -2017 $16 20% $12 15% $8 10% $6. 1 $4 5% $0 0% 2010 Source: PQ Media 2011 2012 2013 2014 Digital Out-of-Home Revenues 3 2015 2016 % Growth $ Billions $13. 4 2017 Digital Out-of-Home Media Growth www. pqmedia. com

Global Consumer Exposure to Digital OOH on Pace to Rise 9% in 2017 to 20 M 29 S Global Consumer Exposure to Digital Out-of-Home Media & Growth, 2010 -2017 0. 4 16% 0. 34 0. 2 12% 0. 18 8% 0. 1 4% 0. 0 0% 2010 Source: PQ Media 2011 2012 2013 2014 Consumer Exposure to Digital Out-of-Home 2015 2016 % Growth Hours Per Week 0. 3 2017 Consumer Exposure to Digital Out-of-Home Media Growth 4 www. pqmedia. com

US DOOH Revs on Pace to Rise 10% in 2017 to $3. 2 Billion United States Digital Out-of-Home Media Revenues & Growth, 2010 -2017 $4 12% $3. 2 $2 9% $1. 8 6% $1 3% $0 0% 2010 Source: PQ Media 2011 2012 2013 2014 Digital Out-of-Home Revenues 5 2016 % Growth $ Billions $3 2017 Digital Out-of-Home Media Growth www. pqmedia. com

United States Consumer Exposure to Digital OOH on Pace to Rise 4% in 2017 to 58 M 44 S United States Consumer Exposure to Digital Out-of-Home Media & Growth, 2010 -2017 0. 97 1. 0 8% 0. 71 0. 6 6% 0. 4 4% 0. 2 2% 0. 0 0% 2010 Source: PQ Media 2011 2012 2013 2014 Consumer Exposure to Digital Out-of-Home 2015 2016 % Growth Hours Per Week 0. 8 10% 2017 Consumer Exposure to Digital Out-of-Home Media Growth 6 www. pqmedia. com