Global Media Usage The New Global Media Chapter

Global Media & Usage

The New Global Media Chapter 4 -1

In 1999: A global commercial-media market starts to emerge Previously, media systems were primarily national The global media market is dominated by same eight corporations that rule U. S. media There is rapid vertical integration of global media Same firms gain both ownership of content and means of distribution

“While media conglomerates press for policies to facilitate their domination of markets throughout the world, strong traditions of protection for domestic media and cultural industries persist. ”

“Global conglomerates can at times have a progressive impact on culture, especially when they enter nations that had been tightly controlled by corrupt crony media systems (Latin America) or nations that had significant state censorship over media (parts of Asia). ”

U. S. Cultural Imperialism? The notion that corporate media firs are merely purveyors of U. S. culture is ever less plausible Media system is becoming increasingly concentrated, commercialized and globalized “We’re not foreign. We’re international. ”

“As the media conglomerates spread their tentacles, there is reason to believe they will encourage popular tastes to become more uniform in at least some forms of media. ”

Global Media Chapter 4 -2

Too Many Big Companies? Breakups and divestitures do not get media attention New players in the market often aren’t noted either Media merger activity is more like “rearranging the furniture” No large media company owns newspapers, book publishers, radio stations, cable companies or television licenses in all the major world markets

U. S. Companies Dominate? As market becomes more competitive, content providers have to offer programming that people want to watch globally Hundreds of options for content Video: TV, cable, satellite, DVDs, online New publishers are popping up constantly, thanks to low startup costs Most media are inherently local

Corporate Ownership Killing Journalism? Readers and viewers can get more and better news from more diverse perspectives if that’s what they want

“(T)echnology has made it possible to access so many voices that people … can and will seek only information that supports their prejudices. A fragmented public … could thus wall itself off from healthy public debate. ”

Stricter Regulation in Public Interest? Media concentration may be in public interest if it provides a publisher with greater profit margins and the wherewithal to spend some of that on editorial content But governments that give can also take

“Japanese law makes NHK one of the world’s most autonomous public broadcasters, yet the ruling party strongly influences the agencies that control media licenses and select NHK’s board. Not coincidentally, NHK provides neutral, policy-relevant news but avoids controversial topics and investigative reporting. ”

Global Internet Usage Forbes

Global Mobile Data Traffic Forecast Update, 2014 -19 Cisco

Key Statistics Last year’s mobile data traffic was nearly 30 times the size of the entire global Internet in 2000 By the end of 2014, the number of mobile-connected devices will exceed the number of people on earth By 2019, there will be nearly 1. 5 mobile devices per capita Nearly 75% of the world’s mobile data traffic will be video by 2019

World Usage In 2014 Global mobile data grew 69% in 2014 Middle East and Africa grew 107% Latin America grew 87% Central and Eastern Europe grew 91% Asia Pacific grew 69% North America grew 63% Western Europe grew 45%

World Usage By 2019 Middle East and Africa will have strongest mobile data traffic growth at 72% Followed by Central and Eastern Europe (71%) and Latin America (59%)