Global Exhibition Industry Statistics UFI Global Exhibition Industry

Global Exhibition Industry Statistics UFI - Global Exhibition Industry Statistics - December 2011 Research projects 1

STATISTICS: UFI’s OBJECTIVE Provide several sets of reliable data on the market and its trends, per region and industry sector EXHIBITION SPACE (Venues) EVENTS (Exhibitions) COMPANIES (Organizers) UFI - Global Exhibition Industry Statistics - December 2011 Research projects Available (Gross Exhibition Space) Utilized (Space rented & Occupancy Rate) Number of events Size of events (Net space rented & duration) Number of exhibiting companies Visitors Industry sectors Size (number of events & space rented) Turnover 2

UFI RESEARCH PROJECTS Research projects Global Regional UFI Members World map of venues and future trends 2006 -2010 The Exhibition Industry in the Middle-East & Africa (2007) UFI Member exhibition & venue activity (1 st released in 2007 updated in 2011) The Trade Fair Industry in Asia (2006 -2010 trends released in 2011) (7 th edition, 2011) Global estimations on exhibitions (1 st released in 2009 further developed in 2010 & 2011) Euro Fair Statistics (3 nd edition by UFI, 2011) Barometer of the exhibition industry (7 th survey conducted in June 2011 Next survey in Dec. 2011) Delphi study on future trends (released in 2011) UFI - Global Exhibition Industry Statistics - December 2011 3

CURRENT RESULTS Research projects 1. Exhibition space available • • World Map 2011 with trends since 2006 Trends 2006 -2012 for UFI venues 2. Global estimates on Exhibitions • • • Number of events, space rented, number of exhibitors and visitors (for year 2010) Regional market shares with trends & 10 major national markets Comparison between capacity and space rented Key metrics by business industry sector (Asia & Europe) Trends 2006 -2010 for UFI Members 3. Companies • • Specifics on UFI Member Organizers: size, internationality, growth (2006 -2010) All companies: Expected turnover and Operating Profit (Barometer released in July 2011) UFI - Global Exhibition Industry Statistics - December 2011 4

1. EXHIBITION SPACE AVAILABLE GLOBALLY (Venues with a minimum of 5, 000 sqm indoor exhibition space) Number of venues Total indoor exhibition space 2011 1 197 32. 6 million sqm Increase since 2006 + 57 + 3. 4 million sqm (+12%) Research projects +1. 8 (54%): new venues +1. 6 (46%): extensions Average annual increase : +2. 3% (against +3. 1% per year anticipated in 2007 for the 2006 -2010 period) UFI - Global Exhibition Industry Statistics - December 2011 5

UFI World Map of Exhibition Venues Regional indoor exhibition space available in 2011 (Venues with a minimum of 5, 000 sqm indoor exhibition space) Research projects Scale 496 venues 15. 6 million sqm (48%) 5 million sqm 389 venues 7. 9 million sqm (24%) 70 venues 1. 3 million sqm (4%) 33 venues 0. 8 million sqm 25 venues (2%) 0. 5 million sqm (2%) UFI - Global Exhibition Industry Statistics - December 2011 184 venues 6. 6 million sqm (20%) 6

UFI World Map of Exhibition Venues National indoor exhibition space available in 2011 (Venues with a minimum of 5, 000 sqm indoor exhibition space) 15 countries account for 80% of the global indoor exhibition space UFI - Global Exhibition Industry Statistics - December 2011 USA China Germany Italy France Spain The Netherlands Brazil United Kingdom Canada Russia Switzerland Belgium Turkey Mexico Research projects TOTAL (in sqm) WORLD % 6 712 342 21% 4 755 102 15% 3 377 821 10% 2 227 304 7% 2 094 554 6% 1 548 057 5% 960 530 3% 701 882 2% 701 857 2% 684 175 2% 566 777 2% 500 570 2% 448 265 1% 433 904 1% 431 761 1% 7

UFI World Map of Exhibition Venues Number of venues by size (2011) 100, 000 and 5, 000 more to 19, 999 36 50, 000 to 99, 999 5, 000 to 19, 999 119 Research projects 37 304 6 26 12 65 28 292 70 74 5 17 48 UFI - Global Exhibition Industry Statistics - December 2011 1 1 3 9 10 15 19 8

UFI World Map of Exhibition Venues with a minimum of 200, 000 sqm of indoor exhibition in 2011 1. Messe Hannover 2. Messe Frankfurt 3. Fiera Milano (Rho Pero) 4. Pazhou Complex 5. Koelnmesse 6. Messe Duesseldorf 7. Paris Nord Villepinte 8. Mc. Cormick Place 9. Feria Valencia 10. Porte de Versailles 11. Crocus International 12. Fira de Barcelona: Gran Via venue 13. Bologna. Fiere 14. Feria de Madrid / IFEMA 15. Shanghai New International Expo Centre UFI - Global Exhibition Industry Statistics - December 2011 Hanover (Germany) Frankfurt/Main (Germany) Milano (Italy) Guangzhou (China) Cologne (Germany) Duesseldorf (Germany) Paris (France) Chicago (USA) Valencia (Spain) Paris (France) Moscow (Russia) Barcelona (Spain) Bologna (Italy) Madrid (Spain) Shanghai (China) Research projects 466 100 345 697 345 000 338 000 284 000 262 704 241 582 241 524 230 602 228 211 226 399 205 000 200 000 9

UFI World Map of Exhibition Venues Regional trends between 2006 and 2011 Research projects (Venues with a minimum of 5, 000 sqm indoor exhibition space) +7% +5% +38% +7% Market shares +16% -6% in 2006 50% 26% 16% 4% 2% 2% in 2011 48% 24% 20% 4% 2% 2% UFI - Global Exhibition Industry Statistics - December 2011 10

UFI World Map of Exhibition Venues Additional indoor exhibition space between 2006 and 2011(Venues with a minimum of 5, 000 sqm indoor exhibition space) The 15 countries with the largest capacities account for 80% of the total increase of indoor exhibition space between 2006 and 2011 Research projects 2011 (in sqm) Increase since 2006 USA China Germany Italy France Spain The Netherlands Brazil United Kingdom Canada Russia Switzerland Belgium Turkey Mexico UFI - Global Exhibition Industry Statistics - December 2011 6 712 342 4 755 102 3 377 821 2 227 304 2 094 554 1 548 057 960 530 701 882 701 857 684 175 566 777 500 570 448 265 433 904 431 761 + 5% + 48% + 2% + 3% + 13% + 15% + 6% + 13% + 6% + 17% + 1% + 25% + 15% 11

UFI World Map of Exhibition Venues Additional indoor exhibition space between 2006 and 2011(Venues with a minimum of 5, 000 sqm indoor exhibition space) Research projects 15 countries have increased their total indoor capacity by at least 50, 000 sqm between 2006 and 2011. China accounts for 46% of the global increase and 69% of the Chinese increase is related to new venues. UFI - Global Exhibition Industry Statistics - December 2011 12

Trends 2006 -2012 for all UFI venues Today, UFI Members operate 211 venues worldwide (+12 since 2006) Gross indoor exhibition space (in million sqm) + 2. 3% per year between 2006 & 2010 + 0. 9% per year between 2010 & 2012 UFI - Global Exhibition Industry Statistics - December 2011 Research projects Increase of gross indoor exhibition space between 2006, 2010 & 2012 by region 13

2. GLOBAL ESTIMATES Minimum figures (based on events with a minimum of 500 sqm held in 2010) Research projects Approximately 30 700 Exhibitions per year corresponding to 103 million sqm of total net exhibition space and where 2. 8 million direct exhibiting companies welcomed 260 million visitors UFI - Global Exhibition Industry Statistics - December 2011 14

Trends between 2008 and 2010 Research projects (estimations for events with a minimum of 500 sqm) The total net exhibition space rented by organizers is estimated to have decreased from 109 million sqm to 103 million (-6%). -10 % -7 % + 4% + 10% Market shares + 4% + 1% in 2008 49% 26% 18% 4% 2% 1% in 2010 47% 26% 20% 4% 2% 1% UFI - Global Exhibition Industry Statistics - December 2011 15

Global estimates: 10 major national markets (Year 2010) Research projects NET SPACE RENTED (in million net sqm) USA China Germany Italy France Spain Japan UK Russia Brazil 23, 3 (*) 13, 0 8, 8 6, 2 5, 4 3, 5 3, 2 2, 8 2, 6 Trend since 2008 - 7% + 6% - 5% - 8% - 24% - 3% - 6% - 13% + 4% (*): under review UFI - Global Exhibition Industry Statistics - December 2011 16

Comparison between capacity and space rented Venue indoor exhibition space between 2006 and 2011 Research projects Net space rented by organizers between 2008 and 2010 +1. 3% Europe -5 % +1. 1% North America -3. 5 % Asia Pacific + 2% +7. 7% UFI - Global Exhibition Industry Statistics - December 2011 17

Key metrics (Initial analysis based on events held in 2010 only: does not take into account some biennial events held in odd years) Research projects EUROPE ASIA Euro Fair Statistics (audited events) BSG (Business Strategies Group) Number of events Total net space rented 1 971 21 032 564 sqm 1 833 15 539 000 sqm Average size per event 10 682 8 477 Average duration 4, 0 days Not available Average size of booth 36 sqm Not available Average number of visits 30 462 visits Not available Scope / source UFI - Global Exhibition Industry Statistics - December 2011 18

Key metrics by business industry sector TOP 10 INDUSTRIES in terms of total net space rented (Initial analysis based on events held in 2010 only: does not take into account some biennial events held in odd years) Research projects EUROPE ASIA (Euro Fair Statistics database) (BSG database) « Others » include (in that decreasing order): For EUROPE: Automobiles, Motorcycles; Health, Medical Equipment; IT and Telecommunications; Travel; Security, Fire Safety, Defence; Business Services, retail; Environmental Protection; Energy, Oil, Gas; Education; Electronics, Components; Beauty, Cosmetics; Real Estate; Jewellery, Watch & Accessories; Printing , Packaging; Aviation, Aerospace; Chemistry; Optics. For ASIA: IT and Telecommunications; Health, Medical Equipment; Jewellery, Watch & Accessories; Printing, Packaging; Business Services, retail; Security, Fire Safety, Defence; Beauty, Cosmetics; Energy, Oil, Gas; Optics; Agriculture, Forestry, Fishery; Transport, Logistics; Maritime ; Environmental Protection; Travel ; Real Estate; Chemistry; Aviation, Aerospace; Education. UFI - Global Exhibition Industry Statistics - December 2011 19

Key metrics by business industry sector Compared average size for 5 industry sectors with a minimum of 100 events from both Asian & European databases Research projects (Initial analysis based on events held in 2010 only: does not take into account some biennial events held in odd years) UFI - Global Exhibition Industry Statistics - December 2011 20

Exhibitions organized by UFI Organizers Research projects Based on the data collected among 178 organizing companies (and their subsidiaries) Total net space rented Number of Exhibitions + 3% + 8% + 6% 2006/2007 0% 2007/2008 (indoor + outdoor, in million sqm) - 4% 0% + 4% 2009/2010 UFI - Global Exhibition Industry Statistics - December 2011 -16% + 6% - 2 % 2008/2009 + 5% 2006/2007/2008 - 6% 2008/2009 + 8% - 7% 2009/2010 21

Exhibitions organized by UFI Organizers Based on the data collected among 178 organizing companies (and their subsidiaries) Breakdown by event location Research projects Total net space rented (indoor + outdoor) UFI - Global Exhibition Industry Statistics - December 2011 22

Exhibitions organized by UFI Organizers Based on the data collected among 178 organizing companies (and their subsidiaries) Average size Research projects EUROPE ASIA Around 2 140 exhibitions per year Around 620 exhibitions per year Average size in 2009/2010 (Net exhibition space) 9 993 sqm 8 744 sqm Trend since 2006/2007 -11% +3% Scope UFI - Global Exhibition Industry Statistics - December 2011 23

3. COMPANIES Large diversity among Organizers: Number of Exhibitions Research organized by UFI Members (annual average number 2009/2010) projects Based on the data collected among 178 organizing companies (and their subsidiaries) Number of organizers Total net space 1 every year rented (average annual or every 2 sqm Indoor+ Outdoor) years Between 2&9 Between 10 & 49 50 and more 82 less than 50, 000 24 46 12 66 50, 000 to 199, 999 9 27 30 16 200, 000 to 499, 999 1 12 3 14 500, 000 and more 7 7 178 UFI - Global Exhibition Industry Statistics - December 2011 33 (18%) 74 (42%) 61 (34%) 10 (6%) 24

Internationalization: Number of countries & regions covered by UFI Organizers (annual average number for 2009 & 2010) Research projects Based on the data collected among 178 organizing companies (and their subsidiaries) Number of organizers Total net space rented (average annual sqm Indoor+ Outdoor) 1 country More than one country and 2 3 or 4 1 regions region 82 less than 50, 000 77 4 1 66 50, 000 to 199, 999 49 7 6 4 16 200, 000 to 499, 999 11 3 2 14 500, 000 and more 3 2 9 178 140 (79%) UFI - Global Exhibition Industry Statistics - December 2011 11 (6%) 12 (7%) 15 (8%) 25

Market share and growth rates (total space rented by UFI Organizers between 2006/2007 & 2009/2010) Based on the data collected among 178 organizing companies (and their subsidiaries) Market share Number of organizers annual sqm 2009/2010) 82 less than 50, 000 7% 66 50, 000 to 199, 999 23% 16 200, 000 to 499, 999 17% 14 500, 000 and more 53% 178 Total net space rented (average Research projects (space rented in 2009/2010) 100% UFI - Global Exhibition Industry Statistics - December 2011 26

Region of the headquarters & Growth rate (total space rented by UFI Organizers between 2006/2007 & 2009/2010) Based on the data collected among 178 organizing companies (and their subsidiaries) UFI - Global Exhibition Industry Statistics - December 2011 Research projects 27

UFI Global Exhibition Barometer • Survey conducted among UFI, SISO (USA), AFIDA (Central and South America) & EXSA (Southern Africa) Members • 7 th survey was conducted in June 2011 • 8 th survey is ran in December 2011 UFI - Global Exhibition Industry Statistics - December 2011 Research projects 28

UFI Global Exhibition Barometer (last results, released in July 2011) % of companies declaring an increase of their turnover when compared to the same period the year before (regardless of possible biennial effects) Research projects (Half year turnover) UFI - Global Exhibition Industry Statistics - December 2011 29

UFI Global Exhibition Barometer (last results, released in July 2011) Research projects % of companies declaring – in the last 3 surveys - that the impact of the “economic crisis” on their exhibition business is now over UFI - Global Exhibition Industry Statistics - December 2011 30

Research projects THANK YOU! This presentation is freely downloadable at www. ufi. org For any questions, please contact Christian (research@ufi. org) UFI - Global Exhibition Industry Statistics - December 2011 31