GLOBAL ENGAGEMENT IN AN UNCERTAIN WORLD HOTCOURSES INTERNATIONAL

GLOBAL ENGAGEMENT IN AN UNCERTAIN WORLD HOTCOURSES INTERNATIONAL STUDENT RECRUITMENT FORUM Vincenzo Raimo Pro-Vice-Chancellor (Global Engagement) @espresso. HE 22 November 2017 Copyright University of Reading 1 LIMITLESS POTENTIAL | LIMITLESS OPPORTUNITIES | LIMITLESS IMPACT

GLOBAL ENGAGEMENT IN AN UNCERTAIN WORLD 1. Context • the new reality facing English universities • and why international has never been as important as it is today 2. Key components of a successful Global Engagement Strategy 3. Case Study: so what’s the University of Reading doing? 2 LIMITLESS POTENTIAL | LIMITLESS OPPORTUNITIES | LIMITLESS IMPACT

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DEVELOPMENT POWERED BY INTERNATIONAL STUDENTS International student growth rates 2002 – 2007 Edinburgh Cambridge City London Metropolitan LSE Warwick UCL Oxford Nottingham Manchester * 0 10 20 30 40 50 60 70 4 LIMITLESS POTENTIAL | LIMITLESS OPPORTUNITIES | LIMITLESS IMPACT

REDUCING MARGINS 5 LIMITLESS POTENTIAL | LIMITLESS OPPORTUNITIES | LIMITLESS IMPACT

REDUCING MARGINS 6 LIMITLESS POTENTIAL | LIMITLESS OPPORTUNITIES | LIMITLESS IMPACT

THE GOOD NEWS 7 LIMITLESS POTENTIAL | LIMITLESS OPPORTUNITIES | LIMITLESS IMPACT

INTERNATIONAL STUDENT ‘GROWTH’ 2009/10– 2015/16 new international student starters 2009/10 -2015/16 275000 270000 265000 260000 255000 250000 245000 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16 8 LIMITLESS POTENTIAL | LIMITLESS OPPORTUNITIES | LIMITLESS IMPACT

SO WHAT’S CHANGED? 9 LIMITLESS POTENTIAL | LIMITLESS OPPORTUNITIES | LIMITLESS IMPACT

WHAT ELSE HAS CHANGED? even more volatility • domestic demographics • disrupters (apprenticeships, on-line) • competition (at home and overseas) • changing practices of graduate recruiters • parents & prospective students questioning Ro. I 10 LIMITLESS POTENTIAL | LIMITLESS OPPORTUNITIES | LIMITLESS IMPACT

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GETTING GLOBAL ENGAGEMENT RIGHT THIS TIME ROUND 1. focus on the product 2. an international curriculum is for home students too 3. get the student experience right 4. ensure domestic students enjoy the benefits 5. employability is important to all students 6. remember diversity 7. look after your alumni 8. you can’t do it all by yourself: partnerships are important 9. take a long-term view, esp. if TNE is part of your strategy 10. understand your costs 12 LIMITLESS POTENTIAL | LIMITLESS OPPORTUNITIES | LIMITLESS IMPACT

CASE STUDY 13 LIMITLESS POTENTIAL | LIMITLESS OPPORTUNITIES | LIMITLESS IMPACT

UNIVERSITY OF READING VISION 2026 Our vision for 2026 is that the University of Reading will be a vibrant, thriving, sustainable, global and broad-based institution, responsive to, stimulated by and informing changes in the world around us. As a result we will be significantly larger in terms of students, global reach and presence, and revenue. 14 LIMITLESS POTENTIAL | LIMITLESS OPPORTUNITIES | LIMITLESS IMPACT

STRATEGIC PILLARS • underpinning systems (making international normal) • international student experience • internationalising the (domestic) student (curriculum framework – incl. outward mobility) • international student growth • our global presence • research in partnership 15 LIMITLESS POTENTIAL | LIMITLESS OPPORTUNITIES | LIMITLESS IMPACT

STRATEGY INTEGRATION aim to fully integrate Global Engagement within Teaching and Learning and Research Strategies by 2020 we will no longer have a separate GE Strategy by 2020 16 LIMITLESS POTENTIAL | LIMITLESS OPPORTUNITIES | LIMITLESS IMPACT

UNDERPINNING SYSTEMS • fully embed internationalisation • making sure it’s widely owned in the institution and not the preserve just of a dedicated International Office 17 LIMITLESS POTENTIAL | LIMITLESS OPPORTUNITIES | LIMITLESS IMPACT

SU All Schools All PAS* Partnerships & Mobility Language Centre Marketing Careers Quality Assurance Office for Global Engagement (virtual) Recruitment & Admissions Food & Housing Library/ IS Research Support Alumni Student Support HR/ Finance LIMITLESS POTENTIAL | LIMITLESS OPPORTUNITIES | LIMITLESS IMPACT

KPIs 2015 to 2020 • • international student enrolments: off-shore education: percentage of enrolments through pathways: percentage of graduating class to have undertaken international mobility: • internationalising the student: introduction of new curriculum framework and internationalisation toolkit • international student experience: • research partnerships: focussed on international research funding and joint Ph. D opportunities 19 LIMITLESS POTENTIAL | LIMITLESS OPPORTUNITIES | LIMITLESS IMPACT

UNIVERSITY OF READING: A PORTFOLIO APPROACH • recognises the need for diversity in the portfolio of activity and in different market segments • takes a long term perspective – or at least that’s the hope • encourages and supports flexibility (there is no one model) • actively promotes mobility for staff and students • sees internationalisation “at home” as core or even normal business 20 LIMITLESS POTENTIAL | LIMITLESS OPPORTUNITIES | LIMITLESS IMPACT

STRATEGY VALUES/ GUIDING PRINCIPLES • ethical approach (e. g. transparency in work with agents) • flexibility/ adaptability/ welcoming diversity • value for money & efficiency • balancing opportunities and portfolio development • partnership (we can’t deliver this by ourselves) 21 LIMITLESS POTENTIAL | LIMITLESS OPPORTUNITIES | LIMITLESS IMPACT

TRANSNATIONAL EDUCATION International students in UK Universities at home and off-shore 750, 000 650, 000 550, 000 450, 000 350, 000 250, 000 150, 000 2007 -08 2008 -09 2009 -10 2010 -11 2011 -12 International students in UK 2012 -13 2013 -14 2014 -15 2015 -16 TNE 22 LIMITLESS POTENTIAL | LIMITLESS OPPORTUNITIES | LIMITLESS IMPACT

SOUTH AFRICA 23 LIMITLESS POTENTIAL | LIMITLESS OPPORTUNITIES | LIMITLESS IMPACT

HBS SOUTH AFRICA • HBS Africa has been operating from Jo’burg for 27 years (the oldest UK branch campus? ) • managed by University of Reading subsidiary, Henley Business School Ltd • over 1100 MBA alumni • last year it serviced over 1000 current MBA students and 2600 executive MBA students 24 LIMITLESS POTENTIAL | LIMITLESS OPPORTUNITIES | LIMITLESS IMPACT

HBS SOUTH AFRICA 100% Ratio of total HBS world and ZA students 90% 80% 40% 70% 60% 50% 40% 30% 60% 20% 30% 10% 0% 2011 Africa 2015 Rest of world inc. UK 25 LIMITLESS POTENTIAL | LIMITLESS OPPORTUNITIES | LIMITLESS IMPACT

CHINA 26 LIMITLESS POTENTIAL | LIMITLESS OPPORTUNITIES | LIMITLESS IMPACT

NUIST-READING ACADEMY • relationship at least 8 -years old • originally started as an articulation & admission agreement • NUIST-Reading Academy opened as a Sino-UK Collaborative Venture in 2015 • Uo. R responsible for: syllabus, capacity development, QA • NUIST responsible for: buildings & people (internationally recruited) 27 LIMITLESS POTENTIAL | LIMITLESS OPPORTUNITIES | LIMITLESS IMPACT

MALAYSIA 28 LIMITLESS POTENTIAL | LIMITLESS OPPORTUNITIES | LIMITLESS IMPACT

READING MALAYSIA • private university (Malaysian Private HEP Act) • campus on 12 -year lease on Edu. City – Edu. City infrastructure includes accommodation, sports facilities, etc. • other UK universities on site Newcastle (medical) and Southampton (engineering) • managed by University of Reading Malaysian subsidiary, RUMAL Reading • led by former DVC, Professor Tony Downes 29 LIMITLESS POTENTIAL | LIMITLESS OPPORTUNITIES | LIMITLESS IMPACT

GENERAL OBSERVATIONS on the Uo. R Strategy • lack of diversity is high risk (China) • outward student mobility hurdles still present • community (integration) remain • world political instability, safety and terrorism • need to ensure international pays (for all stakeholders – including the local community!) • time 30 LIMITLESS POTENTIAL | LIMITLESS OPPORTUNITIES | LIMITLESS IMPACT

GLOBAL ENGAGEMENT IN AN UNCERTAIN WORLD HOTCOURSES INTERNATIONAL STUDENT RECRUITMENT FORUM Vincenzo Raimo Pro-Vice-Chancellor (Global Engagement) @espresso. HE 22 November 2017 Copyright University of Reading 31 LIMITLESS POTENTIAL | LIMITLESS OPPORTUNITIES | LIMITLESS IMPACT