Global Anti Counterfeit Packaging market for Food and

Global Anti Counterfeit Packaging market for Food and Pharmaceuticals - Technologies & Global Markets (2009 to 2014) Markets & Markets – Analyst Briefing Research Analyst : Kunal Bhardwaj Moderator: Manisha Shenoy

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Agenda for the briefing • Introducing the subject • Overview of the market • Market trends- Opportunities, Growth factors • Application of anti counterfeit - Market prospective • Competitive scenario

A Glimpse of Anti counterfeit packaging Evolution

Market Trends Top Anti-Counterfeiting Security Systems Track and Trace Authentication Application Market Unique RFID attribute Low price Tracking products in the supply chain Application in alternate anticounterfeiting technology Increasing focus on R&D Global recession Anti-counterfeit Market High profit margin with wider application Cost factor High expense in implementation Can be duplicated Competition boosting development Counterfeit in pharma Duplicity of food and supply chain beverages Counterfeiting in food and pharma Increasing awareness Expense associated with high end technology New technology threatens existing technology Incapable of tracking and tracing in supply chain Barcode is losing out to RFID market Low level security Better alternatives available Tracks packaging until tampered Key Market Restraints Technology Market Key Market Drivers

Comprehensive Market Segmentation Global Anti Counterfeit Packaging Market Taggants Holograms Inks and dyes Watermarks Authentication Technology Market Track & Trace Technology Market Others RFID Barcodes Anti Counterfeit Applications Market Food Pharmaceuticals Market Revenues (Ascending)

Market Dynamics Drivers & Restraints • Growing demand for secured packaging • FDA initiative • Intelligent counterfeiting and increasing cases of counterfeit • High investment limiting adoption of anti counterfeit technologies Opportunities • Track & trace technologies promising growth • Lifestyle drugs offering significant growth potential • Upcoming Asian market Market Drivers • Recognition of anti counterfeit benefits among manufacturing companies, regulatory bodies and technology providers

AA R G 3% 6. R G AA Geography 46. 4

Comparative Analysis Competitive Prices Bar Codes High Break Even Competition Point Inks & Dyes Holograms RFID Taggants Low Entry Barriers High Entry Barriers Watermarks Less Demand Low Competition Monopoly/ Less Risk

Investment Opportunities Lucrative market High RFID Upcoming potential markets Holograms Market Growth Rate Taggants Inks and Dyes Barcodes Watermarks Low High Relative Market Share Low

Market Revenues by Technology

Application Market High Retail stores Packaged Dairy products Internet Pharmacies Anti counterfeiting measures Baby Food Packaged Bakery items Convenience Food Packaged Sea Food products Point of sale Packaged Meat products Low Confectionary Low Level of counterfeiting High

Market revenues ( $ Billions) Market Revenues by Application 79. 3 . 6 8 R AG % C 46. 4 2007 2008 2009 Year Pharmaceuticals Food 2014

Competitive Landscape MAJOR MARKET PLAYERS MAJOR FOCUSED SEGMENTS MAJOR MARKET STRATEGIES Alien Technology, Cfc International, Inc, Data system international, Datamax, Digimarc Corp, Everest Holovisions, , Ink. Sure Technologies Inc. , Intermec Technologies, International Ink Company, Nova Vision, Sun Chemical, Unibar Inc. Integration of more than one technology for multi level security, indicated by the recent trend of integration of taggants, security inks and RFIDs Agreements & Collaborations, New Product/Service Launch

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