Giving Campaign Peer Website Review December 2016 Introduction

Giving / Campaign Peer Website Review December 2016

Introduction • In preparation for the development of new giving and Campaign web presences, various giving and non-profit websites, including higher education peers and other organizations, were reviewed • This a ‘short list’ of examples, and while the websites contained within do not necessarily show designs we like, they do represent best practice user experiences and should be used illustratively as a starting point to level set on content strategy and potential features • Design examples we like are contained in a separate presentation, and focus on Columbia University examples Page 1

MIT (Giving Site) Gift opportunity ‘cards’ and filtering, expandable help menu, social sign in Content • • Simple, action-oriented navigation Urgent giving opportunity prompts Gift opportunity ‘cards’ Why Support? section Functionality • • Page 2 Ability to filter giving opportunities by category Expandable help / FAQ menus Mobile optimized Alumni login and social login

MIT (Campaign Site) Use of ambient video, shareable and share-worthy content Content • • • Eye-catching ambient video Action-oriented (“Make it Better, ” “Explore Priorities” navigation) “Engage” section includes a tagboard (#MITBetter. World) and easily sharable and share-worthy content Functionality • • Page 2 Mobile optimized Easily sharable content; “Engage” section explicitly encourages sharing with a call to action

UCLA (Giving and Campaign Sites) Crowdfunding feel, seamless UX between giving and campaign sites Content • • • Featured and trending funds Prominently use of video Giving pages show progress bars, number of supporters, and quotes from donors Functionality • • • Page 3 Mobile optimized Option to scroll through “what matters most to you” Giving pages show similar funds Sign in option Embedded giving form widget

Harvard (Campaign Site) Login will populate information from alumni profile Content • • “Why Give” features a variety of content types “By the Numbers” graphics cleanly highlight progress and milestones Functionality • • Page 4 Mobile optimized Easily shareable

Johns Hopkins (Campaign Site) Impact stories tied to similar areas of giving and related stories Page 5

Duke University (Campaign Site) Personalization • • Page 6 Optional sign in with social accounts or University credentials Linked. In data authorization Progress menu when making a gift Pay a pledge

Memorial Sloan Kettering “Ways to Get Involved” carousel Content • • • “Giving Pages” in honor of loved ones “Become a monthly donor” section “Your Gifts at Work” section Functionality • • • Page 7 Mobile optimized Crowdfunding (find/donate to a runner; “Fred’s team”) Newsletter sign-up

Mac. Arthur Foundation Drop down to explore giving by program or topic Content • • • Highlights “Big Bets” and “Enduring Commitments” Users can explore by program, topic, or location “What’s New” section includes Twitter feed, video, press releases, and publications Functionality • • • Page 8 Mobile optimized Pages are easily sharable No user behavior tracking/learning