Giveaway Wheel Johnny Villarini and Drew Bartl Season
Giveaway Wheel Johnny Villarini and Drew Bartl
Season Overview BTN Photo Booth Experience ● Giveaway materials didn’t interest fans. ● Props themselves weren’t enough to bring fans in, saw much more interest when mascot was involved. ● When Rutgers giveaways were paired with BTN giveaways, they were taken more often. Other Activations Observations ● AT&T had a bunch of people signing up to win a free car. ● Lyft saw a lot of involvement with their giveaway wheel.
BTN Wheel of Fortune ● Implement similar “wheel of fortune” giveaway wheel where fans spin to get 1 of a select few prizes ● Giveaway examples: - T-shirts Wristbands - Decals Bags - Pens/Pencils ● But to boost brand awareness, we would push fans to download the BTN app on their mobile devices or follow BTN social media pages to be eligible to spin the wheel. ○ This could also be a gateway to tell fans about a photo contest or some kind of social media contest for fans to participate in. ● Also continue BTN photobooth with the participation of the mascots to help invite people to take pictures.
Goal and Target Markets ● Goal: Push fans to download BTN app and follow BTN social accounts ○ Sports is becoming more and more digital ○ People are spending more time on their phones ● Target Market: All Fans with Smartphones ○ Ideal audience: younger population, students, and parents. ○ Age: 10 -40 years ● These target markets are more likely to be on social media and using their smart-phones, therefore this promotion campaign is more targeted at them.
Giveaway Wheel Budget ● Wheel: 14 central logos and 14 wheels with alternating ○ ○ ○ Logos: 14 x $49 each = $686 Wheels: 14 x $299 each = $4, 186 Total: $4, 872 ■ Via Spinning Designs ■ Picture Gallery ● Rough Example → ○ BTN centered logo with alternating colors corresponding to each school with dry erase board to write in prize options colors
Giveaway Items Budget ● Custom School T-Shirts ■ 100 BTN shirts with Rutgers design. $5. 75 ea. Plus freight. ■ About $7, 475 total for all 14 BTN Schools. ● Pencils Pens ■ ■ ■ 500 = $0. 26 each 1000 = $0. 21 each = $2, 940 2500 = $0. 19 each ● Decals 500 = $0. 75 each 1000 = $0. 73 each =$10, 220 2500 = $0. 66 each Wristbands ■ ■ 6 -10 Square inch 500 = $0. 80 each = $5, 600 1000 = $0. 50 each = $7, 000 1500 = $0. 40 each ■ *All via Diversi. Print Inc. 500 = $1. 73 each 1000 = $1. 51 each 2000= $1. 31 each DOMESTIC PRICING. Overseas reduce costs
Total Cost ● For each item (excluding wristbands) , our total comes to $27, 635. ● We would likely pick between pens or pencils. ● Our costs for wristbands would most likely be reduced by a lot if we went overseas. Via. Chris Zarelli
Conclusion ● BTN Giveaway Wheel = Everybody Wins Prize Game ○ Which equals happy fans ● Pushing people who spin to download the app or follow social media accounts will boost awareness and new ways to watch the games ○ Sports world future is in digital platforms ● Continue BTN photobooth with cooperation of school mascots.
Thank You! Any Questions?
- Slides: 9