GIS Economic Gardening By Wayne Kocina Geo Wize

GIS & Economic Gardening By Wayne Kocina Geo. Wize, LLC

The state of our economy is a concern that rises above all others, and rightly so. . . President Obama The impact of this recession is real, and it is everywhere. ” It is an agenda that begins with jobs.

Edward Lowe Foundation “To champion the entrepreneurial spirit by providing information, research and educational experiences that support entrepreneurship and the free enterprise system. . . ” www. Edward. Lowe. org www. Your. Economy. org

Business Stages

Establishments to Jobs

Stages to Jobs & Growth

Business Types to Jobs

Job Growth by Factor

Focus of Economic Gardening

Business Stages

City of Littleton The “Flagship” Economic Gardening Program Incorporated in 1890 Historic Downtown Area Population: 41, 610 Sense of Community

POPULATION GROWTH Population growth: 24. 3%!!! 1990: 33, 685 2006: 41, 881

JOBS More Than Doubled!!! 1990: 14, 907 2006: 30, 151 Net new jobs: 15, 244

SALES TAX REVENUE Sales Tax Revenues Tripled!!! 1990: $6. 8 million 2006: $19. 6 million

Components of the EG Program 1. Business Support 2. Search Engine Marketing 3. Customized Research 4. GIS

Marketing Lists

GIS Tools – BA Desktop

GIS Tools – BAO

GIS Tools –Community Tapestry

GIS Tools –Community Tapestry - Profiles

GIS Tools –Community Tapestry - Groups

GIS Tools –Community Tapestry - Profile Detail

o o l s – S u b s c r i p t i o n S e r v i c e s Subscription Services

EG Functions to GIS Activities

Trade Area Analysis – Market Analysis

T r a d e A r e a A n a l y s i s – S i t e P r o s p e c t i n g

T r a d e A r e a A n a l y s i s – D r i v e T i m e

T r a d e A r e a A n a l y s i s – S t a n d a r d G e o g r a p h y

Demographics Population Households Avg. HH Size Age Income Households Race/Ethnicity History Forecasts Comparisons

Demographics

D e m o g r a p h i c s M a p

R a c e D i s t r i b u t i o n

H i s p a n i c D i s t r i b u t i o n

Expenditures Automotive Aftermarket Health & Beauty Medical Banking & Finance Recreation Retail Food & Restaurant

Market. Place Profile

Tapestry Area Profile

F e e d e r B u s i n e s s e s

C o m p e t i o n

M a r k e t A n a l y s i s

E a s t & W e s t S i t e A n a l y s i s East Site West Site

E a s t & W e s t S i t e A n a l y s i s East Site Total East Site Product & Services Market = $21, 962, 937 West Site Total West Site Product & Services Market = $10, 642, 223

C u s t o m e r A n a l y s i s – C u s t H e a t

C u s t o m e r D e r i v e d T r a d e A r e a s

u s t o m e r P r o f i l i n g – D o m i n a n t T a p e s t r y C o d e

Customer Analysis & Profiling

r A n a l y s i s & P r o f i l i n g – D o m i n a n t T a p e s t r y C o d e

GIS Support for Economic Gardening Market Development Expansion Site Selection

Wayne Kocina Office: (303) 731 -1416 Mobile: (303) 818 -2806 wayne@Geo. Wize. com www. Wize. Advantage. com