Ginas Interventionist Idea Gina ElReedy My Sketch SOURCES

Gina’s Interventionist Idea Gina El-Reedy

My Sketch �SOURCES: �http: //belldora. files. wordpress. com/2012/06/beaut y-comes-in-all-shapes. jpg �http: //1. bp. blogspot. com/lg. UDx. O 76 c. Vw/Tr. Q 9 z. Vq. Xii. I/AAAAAd 4/btdxi e. AAo 5 M/s 1600/388559_272520562786050_1535 92064678901_793468_976333633_n. jpg

� SOURCE: � http: //grossmanplasticsurgery. com/files/2010/11/New-office-front-door-416 -N-Bedford-2. jpg

Area Info �I am planning on posting it outside of a, hopefully popular, plastic surgeon in my area. �It will probably be a suburban area �People will typically want to drive there �I will try to post it on the wall of the building near the text “plastic surgery office”, or something similar, to make sure that people know what I am referring to

Reasoning Part 1 �I wanted an image of women in lots of different body types portraying them all as beautiful women �This is because I want women going to a plastic surgeons office to know that they ARE beautiful and don’t need any of that �I also wanted to imply the way we are is fine! We can workout and take care of our health and we are fine just as we are.

Reasoning Part 2 �I tried to make the colors bright so that it would stand out and be obvious to passerbys �I also tried to make the text and image relatively large for the same reasons

Reasoning Part 3 �I wanted people to read the text quickly so it is literally one sentence �I also wanted to make sure they had a reason to think about it so I crossed out a word in the sentence to make the reasoning more obvious

Target Audience �Any woman who is planning on going to a plastic surgeon for reasons not related to health or serious bodily issues (i. e. missing fingers etc. ) �Race would probably be mostly african american and white women but I think all women work well for this campaign �Class is obviously the typical middle/upper class woman due to the heavy cost of the surgery (in general) �Age would be anyone who is legally able to get plastic surgery done which I assume is 18+

How Will They View It? �I am hoping that women will reconsider surgery upon seeing my interventionist piece �I assume that many will scoff at this idea due to the deeply ingrained beliefs that “we as women are imperfect and need to change” �I also think that some may reconsider their surgery and hopefully take more natural and healthy methods at looking their OWN best

THANK YOU!