Gigi Andreas Asgard LOreal lHistoire 1917 Establishment by

Gigi Andreas Asgard L’Oreal

l'Histoire 1917 Establishment by Eugène Schueller , a young chemist 1950 Step into different field of beauty products Today The world largest cosmetic and beauty company of 500 brands and 1000 products “Société Française de Teintures Inoffensives pour Cheveux” (Safe Hair Dye Company of France)

La philosophie La beauté est une langue La beauté est universelle La beauté est une science La beauté est un engagement. La mission L’Oréal aims to offer beauty for all To enable all individuals to express their personalities, gain selfconfidence and open up to others!

Business Area Le premier secteur: la teinture capillaire (1 st sector: hair dye) plus de 500 marques (more than 500 brands) la plus grande marque: The Body Shop avec Nestlé: Galderma, une société pharmaceutique (pharmaceutical company)

vous avez raison! Nestlé est une société française

Liste des marques Professional products L'Oréal Professionnel, including ARTec and Innate Kérastase (created by L'Oreal in 1964) Kéraskin Esthetics, created by L'Oreal in 2007 and specializing in skin care professionals. Redken 5 th Avenue NYC, founded by Paula Kent and Jheri Redding in 1960 and acquired by L'Oreal in 1993. Matrix Essentials, founded by Arnie Miller in 1980 and acquired by L'Oreal in 2000. Mizani, founded in 1991 and bought by L'Oreal in 2001. Pure. Ology Research, founded in 2001 and acquired by L'Oreal in 2007. Shu Uemura Art of Hair L'Oreal Luxe Lancôme Yves Saint Laurent Giorgio Armani Biotherm Cacharel Diesel Maison Martin Margiela Viktor & Rolf Ralph Lauren Kiehl's Shu Uemura Stella Mc. Cartney Clarisonic Paloma Picasso Drakkar noir Urban Decay Consumer products L’Oréal Paris Ombrelle Garnier Maybelline Soft. Sheen-Carson Le Club des Créateurs de Beauté Essie Active cosmetics Vichy La Roche Posay Inneov Skinceuticals Roger&Gallet Sanoflore

Business Area le plus grand détenteur de brevets en nanotechnologie (détenteur de brevets: patents holder) propre Skin. Ethic (a world leading laboratory in tissue engineering) un détenteur des actions de Sanofi-Aventis (EU largest pharmaceutical company)

Je paie pour la Science!

Controversy – WW 2 Founder - Eugène Schueller, La Cagoule Deputy Chairman - André Bettencourt, La Terre Française Head of US affiliate - Jacques Corrèze, La Cagoule German HQ, stolen from a Jewish family

Controversy – Modern times GM for designer fragrances, Jack Wiswall Garnier division, fined for racist recruitment practices Advertisement claiming mascara would make eyelashes [look] 60 % longer Two commercials banned for airbrushing models

Vocabulaire La beauté Universel Le produit cosmétique Le produit de beauté Beauty Universal Cosmetic product Beauty product