Gift Empowered Socialist Background Gift loves all things

Gift – Empowered Socialist Background Gift loves all things digital and a seamless experience where he can fully express himself. He is constantly busy juggling side jobs and school. He is easily distracted and starts things without finishing them. Has a very active social life, lives in the moment. Frequently checks social media. Has googled volunteering once and seen a post. Has heard someone speak about it but didn’t care much about the details. Goals “Life is better when it is shared” Demographics Age: 18 - 24 Occupation: Student – Working parent Marital Status: Single Location: Cape Town Archetype: Social activist • He doesn’t like to plan to volunteer/whenever the opportunity comes up he is there to help/not all the time thou • He wants to be compensated for his time. We need to make it simpler for him to make a social impact and get rewarded for it. He wants to see his impact and share it, this is important to him. Social currency is everything to him Needs • • Likes to be challenged and socially engaged Easily share and keep up to date with next event Wants to volunteer locally, especially where he lives. Wants to feel like he is enabling the change in the community Motivations • He cares about friends and family and wants to do more in the community • Creative Fulfilment Pain-points • Delayed rewards – gratification • Difficult to find places in the area to volunteer at • Easily change causes

Angela – New Age Realist Background Full time employee, hectic schedules and is value conscious. She cares about the long-term impact of present actions and is geared towards creating a sustainable future. Goals “I want to volunteer to a cause that resonates with me. ” • • • Demographics Needs Age: 25 - 35 Occupation: Unemployed Marital Single Status: Location: Cape Town Archetype: Realist Meaning and connecting with people in her community Supporting local business and raising the future leaders A safer community and a place for opportunities to prosper Build a sustainable future. Easier way to track social programs and share them • Easily customize it to my interests. Seamless experience • Open to using skills she has acquired to help. • Wants to know what they getting into from the beginning Motivations Pain-points • He cares about friends and family and wants to do more in the community • Inauthentic non-profit and community programmes that don’t make a change • Too far to travel and commitment