GIBBS AND SOELL PUBLIC RELATIONS Who We Are

GIBBS AND SOELL PUBLIC RELATIONS Who We Are. How We Can Help ISA. February 2, 2010

Gibbs & Soell | Our Profile • Gibbs & Soell (G&S) was founded in 1971 as an independent, agribusiness public relations agency. Today, we are immersed in a few core industry segments, where we apply our industry leadership, business knowledge and experience to produce value-driven results. • Our nine owner-managers are all actively engaged full time in the agency’s business. They are unequivocally committed to meeting and exceeding the needs and expectations of their clients as G&S builds upon a solid record of excellence, leadership and achievement in the global communications profession. • According to J. R. O’Dwyer, Inc. , G&S currently is the 11 th largest independent public relations firm in the U. S. We are the trusted advisor to top-tier agricultural, food animal health clients and the perennial No. 1 agricultural PR firm (Agri. Marketing magazine).

Gibbs & Soell | Our Profile • G&S has approximately 90 full-time employees worldwide. We are not structured by function. Rather, each G&S client receives the attention and involvement of one or more owner-managers and a dedicated account team. • We provide a full suite of constituency research and evaluation services through our preferred research partner, Harris Interactive, one of the best known and most widely used research firms in the world. • Harris leverages research and strategic consultation to help policy organizations build and communicate strong and personally relevant brands and solve complex societal, organizational and policy problems. • Harris has conducted many award-winning research campaigns, including “Got Milk? ” for the International Dairy Food Association’s Milk Processor Education Program and the repositioning of plastics for the American Plastics Council.

Gibbs & Soell | Key Areas of Focus Advanced Manufacturing & Energy Consumer Lifestyle Professional Services Agribusiness & Food Building Solutions Technology & Science

Gibbs & Soell | Agency Clients

Gibbs & Soell | Agribusiness & Food Practice Our Agribusiness & Food Practice market experience includes: Animal Health/Nutrition Biofuels Biotechnology Commodity Processing Crop Nutrients Crop Protection Energy & Fuels Farmer Services Farm Equipment Financial Food & Beverage Industrial Applications Packaged Goods Pet Care Renewables Rural Lifestyle Seeds Sustainability Turf Management Water

Gibbs & Soell | Agribusiness & Food Clients

Our People | An Introduction • 86 PR practitioners – 47 work in agribusiness • Mix of senior management to junior level • Excellent tenure/retention • Experience with top-tier agricultural, food animal health companies • Culture that fosters deep understanding of clients’ businesses and audiences • Account teams include owner/manager, dedicated, experienced agribusiness professionals 8

Gibbs & Soell | Financial Overview • Overall, agency revenue in 2009 was $16. 9 million. • Our Agribusiness & Food practice accounts for roughly 60 percent of the total revenue. • More than three quarters of our annual revenue is derived from work with clients in the areas of executive and leadership positioning, marketing communications and reputation management. • One-hundred percent of our billings are fees for communication services. Fees do not include any third-party expenditures, and Gibbs & Soell does not mark up any out-of-pocket costs.

Gibbs & Soell | Range of Services Marketing Communications Media relations Product publicity and promotions Industry analyst and influencer relations Marketing collateral Trade shows and events Direct marketing Market research Communications Training I Power™ Message development Media training Executive coaching Crisis communications Business communications Presentation training and development Leadership Positioning Branding initiatives Reputation management Environmental sustainability Industry relations Issues management Executive visibility Corporate philanthropy Change management Employee Communications Corporate and sales training Change management Benefits communications Collateral materials Interactive media Event support Workforce correspondence Event Marketing Press events Customer events Sales meetings/seminars Trade shows Grand openings Plant tours Show homes Symposia Contests Digital Media Web site planning, management and promotion Social media E-newsletters and e-mail campaigns Podcasts, webinars and online demos Promotional and viral videos and games Search engine optimization Blog monitoring and engagement Distance learning solutions Custom production Corporate Communications Strategic counsel Reputation management Leadership positioning Issues and crisis management Employee communications Community relations Financial PR Media relations Research Content Analysis Leadership Audits Stakeholder Surveys Influencer, Journalist Audits Publicity Surveys

Gibbs & Soell | Unique Relevant Experience • Research and Education - Biofuels for Great Plains - Business of Tomatoes/Potatoes - Veterinarian Panels • Issues Management - Pesticide Safety - Atrazine in Groundwater - GMO Crops - Agricultural Best Practices • Partnerships - FFA - Feeding America - National Farm Broadcasters • Urban Awareness Programs - Agriculture in the Classroom - Future of Southern Agriculture

Gibbs & Soell | Client Partnership Client Satisfaction Honeywell International – Client since 1971 The Dow Chemical Company – Client since 1981 Syngenta (and legacy companies) – Client since 1971 Firestone Building Products – Client since 1987 American Woodmark Corporation – Client since 1998 We encourage yearly performance reviews with all our clients plus semiannual or quarterly updates involving agency principals and senior managers. In addition, we have regular weekly or bi-weekly conference calls to discuss ongoing project status and provide monthly budget status reports.

Gibbs & Soell | Strategic Planning Philosophy and Strategic Approach for Planning PR Programs and Campaigns Evaluation G&S approaches each client engagement with a pragmatic, proactive and creative mindset. We are totally focused on the best outcome for our clients, built around a step-by-step strategic process as follows: Diagnosis: Where are we now? How did we get here? Where will we be if nothing changes? Objective: Where do we want to be (on a macro level)? AIMM Strategy: What is the best way to get there? Key decisions on Audience, Intent, Message and Medium. Action: What specific actions will we take? On what timeline? At what cost? Evaluation: How do we ensure our AIMM is true? How will we evolve in the future?

Gibbs & Soell | Our Formula We excel in the rural environment, the complex industry of agriculture production and how to execute programs that work in this culture and environment.