Getting your audience to sell for you Simon

Getting your audience to sell for you. Simon Lucey @Si. Lucey The National Student powered by Big. Choice Group

OUR BRANDS

OUR CLIENTS

THE LANDSCAPE 70% of consumers place peer recommendations and reviews above professionally written content*. All young people are content creators/curators. *according to research carried out by Reevo

OUR WRITERS

CO-OP: CAKE OFF The results: 50 k plus views (to date) 500+ reactions (comments/shares etc)

YUBL

YUBL

YUBL Birmingham Hockey, AIESEC, Psychology society, Aerial Fitness, Romanian Society, Computer Society, Shakleton Accommodation, Maple Bank Accommodation Bristol Rugby, Bristol Football, EFM (Economics, Management and Finance), Rugby Medics, Law Society, Epigram (Student Newspaper), UBAFC Cardiff Uni Snowsports. Netball, Medsoc, Cricket, Sailing, Dj. Soc, Taekwondo, Optometry, SAWSA(Architecture society), Model United Nations, Tae-Kwando, Mo. Med Cardiff, Journalism Society, Jewish Society, Japanese Society, Criminology Society Leicester Dance society, environmental society, management society, American literature, history, English, netball, chemistry, Pentecost student (PENSA); the blue print circle; FOCUS Leicester; radical youth Leicester; friendship circle, rowing, economics, pole, street dance, sociology, theatre, physics, trampoline and social groups, Management society, finance society, hunger for change, engineering society, Hindu soc, Biological sciences, cheer; squad 1, cheer; squad 2, Lasdun halls of residence, rugby union, psychology, Digby halls of residence, lacrosse Leeds ACS, Photo. Soc, Biomedical Sciences Carnegie Volleyball and Leeds Beckett Events Management Sheffield Cheerleading, football, cheese and wine, house group, rounder's, pole dancing, politics society, aerospace engineering society, forge press, Southampton DJ society, mayflower rugby, rock climbing society, city gateway halls committee x 2, mayflower halls, Loughborough Chemistry department, social science department, Granby arms gentlemen's association, geography, DSF, cricket, materials, yoga, cricket, hockey, martial arts, lacrosse, rugby Manchester University of Manchester Women's Hockey Club, Manchester University Men's Hockey Club, American Football, Criminology , Business Studies and Politics; URNU; Biomedical Science, Urban Planning, mechanical engineering with nuclear engineering, Pharmacology, Biology, OTC, Cricket, Poker, Psychology, Ancient History, PPE, Dentistry Newcastle Block 14, joint honours society, architecture, investment society, marine society, sociology, biomedical society, dj society, Marketing, Geography and management, A Second Life, LINKS, Sankirtana Society, Malaysian Society, Student Life, AIESEC, Go Volunteer, Surf, Cocktail, Women's Rugby, Men's Rugby, Philosophy, Marketing, Economics, Casual Football, RAF Squadron, Sociology, Football Teams x 2 , History, English; med soc and surfing.

NYX CASE STUDY - BLOGGERS Objective: Promote the launch of NYX across 5 key cities in the UK. Campaign: 10 aspiring beauty bloggers used to host pamper parties, run giveaways and promote competitions on their social feeds/blogs.

NYX CASE STUDY - BLOGGERS Gender and Device: 1, 500+ give aways 106 535 270 Pamper party guest social posts users posting 101, 199 300, 738 reach twitter & IG impressions, twitter & IG

RULES FOR TRAVEL BRANDS 1. Be authentic 2. Provide a genuine opportunity 3. Give your audience freedom to do what they want

Thank you! Simon Lucey Account Director Simon. Lucey@bigchoicegroup. com @Si. Lucey 0207 840 2988