Getting the Scientific Word Out Fun or Frustration
- Slides: 40
Getting the Scientific Word Out: Fun or Frustration? Biocomplexity LWI/CC October 4, 2003 Terry L. Root
Getting the Scientific Word Out: Fun or Frustration? YES!!
Personal Examples 2. “Rules” of Public Speaking 3. What can we do? 1. 1.
Examples • Root’s 2. 5 Rule • Warnings from the Wild • Meta-Analysis
Root’s 2. 5 Rule • News and Views • Australian Headline
Aldo Leopold Leadership Program • Training –On Camera –Hostile Interviewers • Practice
Warnings from the Wild • Provided a “hook” • Elizabeth Losey • “Talking-head” interview • Film on location
Warnings from the Wild • Provided a hook • Elizabeth Losey • “Talking-head” interview • Film on location
Warnings from the Wild • Provided a hook • Elizabeth Losey • Talking-head interview • Film on location
Meta-Analysis
Meta-Analysis • Front Page of NYTimes –New twist on “old” story
Meta-Analysis • Front Page of NYTimes – New twist on “old” story –Empirical rather than theoretical
Meta-Analysis • Front Page of NYTimes – New twist on “old” story – Empirical rather than theoretical –Slow news day
Meta-Analysis • Front page of ~70 major newspapers in US –NYTimes
Meta-Analysis • NBC Nightly News “President Bush may not believe in global warming, but the plants and animals do!”—Tom Brokaw
1. Personal Examples 2. “Rules” of Public Speaking 3. What can we do?
“Rules” for Public Speaking • Know your audience • Know your biases • Don’t distort science with values • Defend values separately
Public Understanding of Science (1988) Very Adequate Good Rate your basic under -standing of science and technology Poor Not Sure
Public Understanding of Science (1988) Rate your basic under -standing of science and technology Very Adequate Good Poor Not Sure 16% 28% 1% 54%
Public Understanding of Science (1988) Humans developed from earlier species of animals Some numbers are especially lucky for some people Rocket launches & other space activities have caused changes in our weather Agree Disagree Don’t know
Public Understanding of Science (1988) Humans developed from earlier species of animals Some numbers are especially lucky for some people Rocket launches & other space activities have caused changes in our weather Agree Disagree Don’t know 45% 47% 7%
Public Understanding of Science (1988) Humans developed from earlier species of animals Some numbers are especially lucky for some people Rocket launches & other space activities have caused changes in our weather Agree Disagree Don’t know 45% 47% 7% 43% 53% 4%
Public Understanding of Science (1988) Humans developed from earlier species of animals Some numbers are especially lucky for some people Rocket launches & other space activities have caused changes in our weather Agree Disagree Don’t know 45% 47% 7% 43% 53% 4% 44% 12%
“Rules” for Public Speaking • Know your audience • Know your biases • Don’t distort science with values • Defend values separately
“Rules” for Public Speaking • Know your audience • Know your biases • Don’t distort science with values • Defend values separately
“Rules” for Public Speaking • Know your audience • Know your biases • Don’t distort science with values • Defend values separately
So, What to do? • Maintain credibility • Careful what you say • Return calls promptly • Spend 15 minutes “training” journalist in your work
So, What to do? • Ask to see the article before publication • Establish relationships with journalists • Actions will be looked down on by colleagues
So, What to do? • Develop 15 sec, 30 sec, 1 min, 3 min sound bites • Use metaphors • Use humor • When you don’t know, don’t “wing it”
Most Importantly Have Fun!
Personal Examples 2. “Rules” of Public Speaking 1. 3. Difference in Science and Media “Cultures” 4. What can we do?
Science & Media • Details Important (caveats) • Value-free Work • Speak Jargon • Time & Space Limited • Freq. Set in Context of Values • Jargon-free
Science & Media • Don’t know what makes a “good story” • Must be 95% sure • Don’t understand cost to scientists • Opinions from knowledgeable scientists OK
Science & Media • Research takes time • Concentrate on unknown • Deadlines are short (return calls quickly) • Concentrate on known
Science & Media • Goal to “find the truth” • Work on small part of problems • Goal to get an audience (e. g. , sell papers) • Want the BIG picture
- Getting ahead
- One direction songs with figurative language
- Pygmalion effekt
- Superordinate goals
- Social trap
- Frustration anxiety and tension
- Aggression in sport
- Aggression im sport definition
- Magnetic frustration
- How to deal with frustration
- Frustrated simile
- Chronic frustration
- Yong ung kai v enting
- Cognitive neoassociation
- Frustration aggression theory in sport
- Seal getting on and falling out
- Getting on and falling out
- Getting the wind knocked out of you
- Phrenology
- Scientific inquiry vs scientific method
- How is a scientific law different from a scientific theory?
- Put out the light and then
- The buzz saw snarled and rattled in the yard
- Out of sight out of mind quote
- Out out title meaning
- Loto safety talk
- Out out robert frost
- Lily gulledge
- Matthew 11:28 message
- Lock out tag out pictures
- Out, damned spot! out, i say!
- Harmony not discord
- Makna out of sight out of mind
- Log out tag out deutsch
- Hình ảnh bộ gõ cơ thể búng tay
- Frameset trong html5
- Bổ thể
- Tỉ lệ cơ thể trẻ em
- Voi kéo gỗ như thế nào
- Tư thế worms-breton
- Chúa yêu trần thế alleluia