Getting the internal right is key to getting

  • Slides: 17
Download presentation
Getting the internal right is key to getting the external right - right? Denise

Getting the internal right is key to getting the external right - right? Denise Mackay Strategic Communications Manager Statistics New Zealand UNECE Work Session on the Communication of Statistics. Berlin, 27 – 29 May 2013

Introduction Often internal communications is a poor cousin to external communications Effective internal communications

Introduction Often internal communications is a poor cousin to external communications Effective internal communications is a key enabler of employee engagement Engaged employees are the most effective organisational champions Getting it right inside is necessary before you can ever get it right externally 2

About us Statistics NZ is: • a government department • NZ’s national statistical office,

About us Statistics NZ is: • a government department • NZ’s national statistical office, major provider of official statistics, leads the Official Statistics System • administrator of the Statistics Act 1975 • based in Auckland, Wellington and Christchurch • been around for almost 100 years • has almost 1100 staff 3

Change To operate sustainably into the future, Statistics NZ knew it needed to change

Change To operate sustainably into the future, Statistics NZ knew it needed to change Four key drivers of change: • Needed more efficient and sustainable ways to collect, manage and disseminate data/information • Needed to meet Government expectations • Needed a stronger customer focus • Needed the right staff for the future 4

Vision Government funding for transformation project over 10 years Statistics 2020 Te Kapehu Whetu

Vision Government funding for transformation project over 10 years Statistics 2020 Te Kapehu Whetu – to ensure NZ increasingly gets the information it needs to grow and prosper 5

Communicating the need for change No significant change for 40 years Internal production focus

Communicating the need for change No significant change for 40 years Internal production focus Not ready for external engagement Staff engagement and acceptance KEY 6

Enhancing staff engagement Creating the story 7

Enhancing staff engagement Creating the story 7

8

8

Enhancing staff engagement Creating the story Champions 9

Enhancing staff engagement Creating the story Champions 9

10

10

Enhancing staff engagement Creating the story Champions Real and sustainable 11

Enhancing staff engagement Creating the story Champions Real and sustainable 11

12

12

Enhancing staff engagement Creating the story Champions Real and sustainable The external story 13

Enhancing staff engagement Creating the story Champions Real and sustainable The external story 13

14

14

Taking it outside Engaging externally Strategic Stakeholder Engagement Outside in External channels 15

Taking it outside Engaging externally Strategic Stakeholder Engagement Outside in External channels 15

Conclusion Internal audience must be convinced before you can convince the external audience Positive

Conclusion Internal audience must be convinced before you can convince the external audience Positive and engaged staff are the best advocates Communications can enable this Temperature check internally before you go out – then make it purposeful Go for it! 16

QUESTIONS? 17

QUESTIONS? 17

Internal Tides Internal Tides Internal Tides are InternalInternal Tides Internal Tides Internal Tides are Internal
esercizio Internal Internal Internal Disponibile nelle dispense Internalesercizio Internal Internal Internal Disponibile nelle dispense Internal
Right internal jugular vein Right jugular trunk RightRight internal jugular vein Right jugular trunk Right
Right Item Right Time Right Place Right PriceRight Item Right Time Right Place Right Price
Right Data Right Time Right Data Right TimeRight Data Right Time Right Data Right Time
getting H S E right getting HSE rightgetting H S E right getting HSE right
Getting My Relationships Right Getting My Relationships RightGetting My Relationships Right Getting My Relationships Right
Internal Audit Internal Controls Companies Act 2013 InternalInternal Audit Internal Controls Companies Act 2013 Internal
PENGENDALIAN INTERNAL Pengendalian Internal 1 Pemahaman Pengendalian InternalPENGENDALIAN INTERNAL Pengendalian Internal 1 Pemahaman Pengendalian Internal
Internal communications Beril Aknc VURAL Internal communications InternalInternal communications Beril Aknc VURAL Internal communications Internal
INTERNAL ACCOUNTS OLIVIA WILLIS INTERNAL AUDITOR INTERNAL ACCOUNTSINTERNAL ACCOUNTS OLIVIA WILLIS INTERNAL AUDITOR INTERNAL ACCOUNTS
Internal Migration Patterns INTERNAL MIGRATION Dont forget InternalInternal Migration Patterns INTERNAL MIGRATION Dont forget Internal
HUMAS INTERNAL HUBUNGAN INTERNAL Hubungan Internal adalah kegiatanHUMAS INTERNAL HUBUNGAN INTERNAL Hubungan Internal adalah kegiatan
Internal Parasites Internal Parasites An internal parasite livesInternal Parasites Internal Parasites An internal parasite lives
INTERNAL AUDIT FROM GAGAN REBARI INTERNAL AUDIT InternalINTERNAL AUDIT FROM GAGAN REBARI INTERNAL AUDIT Internal
INTERNAL ORGANISATION Internal Organisation Higher Business Management INTERNALINTERNAL ORGANISATION Internal Organisation Higher Business Management INTERNAL