Getting started The basics of good digital content

Getting started: The basics of good digital content 1. Set objectives 6. Ace imagery 5. Keep it brief Digital content Top 6 tips 2. Plan with purpose 3. Audience shoes 4. Get real

1. Set Objectives 2. Plan with purpose 3. Audience shoes • • • What do you want to achieve – awareness, sales, enagement Once you know what you want to achieve – use the right tools & techniques to deliver that E. g. : Generate sales of your takeaway menu: Easy to find on website, well presented, promoted at the right time with good imagery on social media with a link to the menu • • • Keep in mind – who, what, when, where, why and how Create a content plan so you know what you’re communicating via what channels Consider that are the best channels for you to use to achieve your objectives: website, Google, Facebook, Instagram, Twitter etc • • Identify your targets: locals, age group, motivations Consider how are they feeling / faring post Covid 19 - show you care Analyse what works, and what doesn’t Use your user generated content #lovelocal #wellingtonnz #wellingtonlive #lovewelly

• • • Personality Plus - Communicate in a way that’s authentic to you Show who you are – connect with people on a personal not just product level Be creative, topical, kind… 5. Keep it brief • • • You have 1 o seconds to hook someone Think about the angle to get peoples attention – put what’s most interesting up front Don’t say in a chapter if you can say it in a sentence 6. Ace imagery • • People make up their minds visually This is the most important thing you can invest in 4. Get real

Yeah! Nah…